SnackWorks & ScentAir Technologies Demonstrate New Scent Sampling Technology with Cinnabon CinnaPretzel Scent at ShoWest-- Scent System Increases Sales At Theatre Concession Stands

The aroma of fresh baked CinnaPretzel will permeate the air at ShoWest from SnackWorks booth #617, Ballys Paris, Las Vegas, NV. SnackWorks is using a revolutionary new scent dispensing technology by ScentAir Technologies, a Santa Barbara, CA company

ShoWest, Las Vegas NV (PRWEB) March 20, 2004 ------The aroma of fresh baked CinnaPretzel will permeate the air at ShoWest from SnackWorks booth #617, Ballys Paris, Las Vegas, NV. SnackWorks is using a revolutionary new scent dispensing technology by ScentAir Technologies, a Santa Barbara, CA company. Unlike conventional systems using sprays or heat, ScentAirs unique process creates any number of food aromas and releases them into the environment is a clean and controllable way. SnackWorks is extremely excited to add ScentAirs scent sampling technology to our every growing arsenal of new and unique marketing tools for the concession industry," says Bryan Freeman, president of SnackWorks.

Introducing this cutting edge scent technology is SnackWorks way of keeping our commitment to our customers to be the leader in creative products, Point of Sale (POS) and service in the food service industry. It just makes sense," adds Freeman.

Tests have shown that adding a food aroma increases a particular food category or product. Test have shown that adding a food scent can increase sales by as much at 35%," says Forrest Fleming, chief executive officer, for ScentAir Technologies. Scent builds brand equity, samples new products, increases both brand and category sales, as well as enhances the retail environment," adds Fleming.

ScentAir Technologies, the leader in providing scent marketing and scent sampling for retail/brand applications, offers patented scent systems proven to increase category/brand sales and enhance the appeal of retail environments. These systems release high quality scent in a subtle, clean and controllable way, without the use of sprays, aerosols or heated oils.

For additional information contact Mary Reardon 805-964-2424, email: mreardon@scentair.com, www.scentair.com
                                            
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