Optimization of overall service portfolio primary concern in Internet service marketplace.

(PRWEB) March 21, 2004 --Research and Markets announces the addition of the 2004 Public Access WLAN Case Study to its offerings.

Every vendor, service provider and investor that has a business interest in the wireless and/or broadband Internet service marketplace is focused on WLAN technologies as an alternative and complement to 3G wireless and fixed ISP connectivity. The single unanswered question on everyones mind is how to introduce and grow the business in a way that is sustainable and optimizes the overall service portfolio?"

This report answers important questions:

- What is working and what is not working in the hot spot market?
- What are the rational business models for hot spot operation?
- Who are the leading worldwide hot spot operators and why?
- Which hot spot operators will be successful for the long-term and why?

Additional information provided includes profiles of the types of hot spot customers and their usage demands and requirements, Business case analysis for hot spot operation and case study review, analysis and recommendations for representative hot spot service providers in three continents including 12 operators in North America, 10 operators in Europe, and 12 operators in Asia.

Among the service providers evaluated are Cometa Networks (North America), Swisscom (Europe), SingTel (Asia)

- Additional coverage of key paWLAN providers including iPass, GRIC, STSN, KPN, China Mobile, AT&T Wireless and more

This report provides timely and valuable review, analysis, and recommendations about hot spot operators and their service offerings including:

- Number of hot spots deployed
- Hot spot operator strategy
- Pricing structure
- Partners
- Outlook and recommendations

For a complete index of this report click on http://www.researchandmarkets.com/reports/54101

About Research and Markets Ltd.
Research and Markets Ltd. are Europe's largest resource for market research. R&M distribute thousands of major research publications from the world's leading publishers, consultants and market analysts. R&M provide you with the latest forecasts on international and regional markets, key industries, the top companies, new products and the latest market trends.

For additional information on ResearchandMarkets.com, their range of reports or their value-added services, visit their web site at http://www.researchandmarkets.com or mailto:press@researchandmarkets.com