Statistical Correlation found between Smart Marketing and High Growth Rates in the Graphic Arts

A recent statistical analysis done by InterAct, a marketing firm serving the printing industry, found a strong statistical correlation between best marketing and management practices and above-par growth rates.

(PRWEB) March 21, 2004 --A recent statistical analysis conducted by InterAct shows that leading-edge business practices provide superior growth and profits for printing firms. The number one strategy for delivering company value was found to be smart marketing, including identifying and targeting growth industries and then segmenting prospect markets intelligently.

We find a very strong statistical correlation between printing firm growth and smart marketing," says Lynne Hagan, InterAct partner. Smart staff management and well-informed reinvestment strategies make a tremendous difference as well."

InterAct, a marketing services firm specializing in helping graphic arts companies grow profitably, conducted the study using statistical correlation methods. For a copy of the complete study findings, contact InterAct at (201) 568-8438 or via email at lynne@interactmarketing.us.