Free guide to using market research for equipment investment business cases

Now printers can find out how to build better, more accurate business cases for their equipment investments. InterAct, a marketing firm serving the printing industry, is now offering a free white paper on using market research for equipment investment decisions.

(PRWEB) March 21, 2004 --InterAct, a marketing services firm serving North American printers, now makes their white paper, Making Smarter Graphic Arts Equipment Decisions with Market Research," available online to all printers.

The free paper, previously available only to InterAct clients, provides practical, actionable guidance on using market research to lower risk and speed payback on new printing equipment. The strengths and weakness of each technique are covered, as well as basic advice on implementation. Sources for the paper include recent research literature and InterActs extensive experience in helping printing firms build financial cases and sales plans for new equipment. To obtain a copy of the paper, go to http://www.interactmarketing.us and select the Free Data" menu option, email information@interactmarketing.us or call (201) 568-8438.