Rowena's Zesty Lemon Scoopable CheeseCake Voted "Best New Product at Virginia Food and Beverage Expo

Rowena's, Inc., maker of gourmet cakes and food products located in Norfolk, Va., wins "Best New Product" for 2004 at the Savor Virgia food and beverage expo.

(PRWEB) March 21, 2004 --This year's buyers at Savor Virginia chose Rowena's newest product, Zesty Lemon Scoopable Cheesecake, to win "Best New Product" for 2004. The one-day annual food and beverage expo was held March 17, 2004 at the Greater Richmond Convention Center in Richmond, Va. Hundreds of buyers and over 100 exhibitors participated in the event.

"This is quite an honor," said Rowena J. Fullinwider, founder of Rowena's, Inc., creators and producers of gourmet cakes and foods. "We did a soft introduction last fall and our customers love the product. Theres nothing else like Rowenas Scoopable CheeseCakes on the market today. To have the buyers at Savor Virginia choose our product as the Best New Product for 2004 is the icing on the cake."

Rowenas Scoopable CheeseCake comes in four flavors--vanilla, cherry, piņa colada and lemon--and is available in Rowenas retail shop at 758 West 22nd Street, Norfolk, Va., through the companys website, http://www.rowenas.com and from its catalog.

"Rowena's Scoopable CheeseCake scoops like ice cream and holds its shape for hours. Its perfect alone or paired with Rowenas cakes and sauces. Plus, it freezes and refreezes beautifully. And, its prepared with quality ingredients so its better than delicious," said Fullinwider.

Rowenas, Inc. is located at 758 West 22nd Street in Norfolk, Va. The 20-year-old company is housed in a 15,000-square-foot facility containing a retail store, tearoom, offices, two warehouses and spacious kitchens. The company employs 20 people full time and up to 125 seasonally. Its wholesale line of products can be found in over 2,000 gourmet and gift shops and catalogs across the United States, and to a limited extent, in Canada and Europe. Rowenas full-color retail mail order catalog is distributed to an ever-growing customer list throughout the world. The companys website, http://www.rowenas.com , carries full-color pictures of all the products featured in its catalog and customers can order these delicious goodies 24 hours every day.

To find out more call 757-627-8699 or 800-627-8699, or email cameron@rowenas.com. Visit Rowenas on the Web at www.rowenas.com.

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