BrightWave Marketing and CoreNet Global Expand eMarketing Partnership

ATLANTA, GA (PRWEB) March 23, 2004 - March 23, 2004 -

BrightWave Marketing, Inc. a leading Email Marketing and Customer Relationship Services firm, and CoreNet Global, the world's premier professional association for corporate real estate executives, today announced an expanded partnership agreement. Working with CoreNet Global’s Marketing and Communications department, BrightWave Marketing will co-manage all Email Marketing programs for the association in an expansion of their previous relationship. Both are based in Atlanta.

BrightWave Marketing(http://www.BrightWaveMarketing.com), will handle all Email creative services, list management and hygiene, deployment and reporting while working collectively in the strategic management and growth of CoreNet Global’s electronic communications with its 7,500 members based in 25 countries. The outsourcing agreement will provide CoreNet Global with top-tier service for its members and full compliance with all Email Marketing legislation including recent anti-spam legislation adopted by Congress.

“BrightWave Marketing’s relationship has been extended because of its cost-effective value in helping generate response to a broad spectrum of offerings, and to bring more economy of scale to our electronic communications. This platform serves as a critical communications channel to thousands of members and other corporate real estate professionals in the five global regions we serve,” according to CoreNet Global Marketing and Communications Director Richard Kadzis, CAE.

"The results of Brightwave Marketing’s work for CoreNet Global for the past year substantiated the decision to expand on the partnership," Kadzis added. “Key metrics including delivery, open, click-through and unsubscribe rates consistently remained well above e-marketing industry averages with tracking results showing high levels of awareness, acceptance of message and response among a geographically and professionally diverse customer base. The result is the development of an outsourced best-practices model for association e-marketing.”

Simms Jenkins, Principal of BrightWave Marketing, commented, “CoreNet Global is an influential global organization with a wide range of communication needs. Timely and compelling messaging to their membership base is a top priority and Email Marketing is the most effective medium for this. We have expanded our initial relationship into a strategic alliance in this key part of their business. BrightWave Marketing will continue to demonstrate our strong level of service for clients and their needs, while providing strategic input to help them maximize all marketing programs.”

About BrightWave Marketing

BrightWave Marketing is a specialized marketing services firm, focusing on creating and managing exceptional strategic and tactical online acquisition, retention and loyalty programs. BrightWave Marketing offers customized solutions leveraging the flexibility and economy of Email Marketing, search engine keyword buys and other online customer relationship tools. For more information, please visit http://www.BrightWaveMarketing.com

About CoreNet Global

CoreNet Global is the world's premier association for corporate real estate and related professionals. More than 7,500 members are based in 25 countries and manage $1.2 trillion real estate and workplace assets. As a global learning organization, it is the industry thought and opinion leader. Programs and services are designed to meet the business needs of members' companies and the career needs of individual members. For more information, please visit http://www.corenetglobal.org

Contact:                    

Simms Jenkins

(404) 888-0133

Principal – BrightWave Marketing

Email: sjenkins@BrightWaveMarketing.com

Richard Kadzis

(404) 589-3240

Director, Marketing & Communications – CoreNet Global

Email: rkadzis@corenetglobal.org

SOURCE: BrightWave Marketing

Web Site: http://www.BrightWaveMarketing.com