LBE Sizzles In The Hot Latino Market Taking 2 Top National NAHP Awards
Spanish language magazine, La Banda Elastica delivers Award-winning editorial content, and cutting-edge design.
Los Angeles, CA (PRWEB) March 25, 2004 -- La Banda Elastica (known by trendsetting consumers as LBE) continues to solidify its reputation as the leading entertainment, lifestyle and alternative music publication to the U.S. Latino, 18-34 age demographic with a tremendous milestone achievement, in its 12th year of success.
This past weekend at their annual awards show, the prestigious National Association of Hispanic Publications, Inc. (NAHP) awarded La Banda Elastica, two (2) First Place Awards for Outstanding Editorial Content and Graphic Design. Out of more than 250 publications and 900 submissions, LBE garnered these awards:
2003 NAHP 1st Place in Editorial for Outstanding Entertainment Article" is awarded to La Banda Elastica for the compelling series: Latintrónica- The New Beat Revolution.
2003 NAHP 1st Place in Outstanding Design -Magazine Format - Glossy is awarded to La Banda Elastica for its trend-setting and innovative magazine design.
These are two very meaningful recognitions. Compelling, forward-thinking Editorial content and provocative Design are key when marketing to the ever growing and increasingly selective 18-34 Latino market. We are proud of our association with the NAHP and honored of having received these awards," said La Banda Elastica co-publisher and Editor Emilio Morales.
La Banda Elastica, has created a niche in reaching the most powerful, fastest growing segment of the Latino market. With over 38.8 million strong, LBE is in the unique position to deliver the largest minority in the U.S., to advertisers in this under-served market.
Considered the most influential publication in the Latin Alternative world by major news and entertainment sources, La Banda Elástica is the main source of information for the ever-growing number of fans of Alternative Latin music.
Whether theyre into rock, pop, ska, hip-hop, funk, electronica or punk, young Latinos will find the latest news, reviews, concert dates, interviews with their favorite artists, which combined with a fresh focus on lifestyle items such as video games, wireless technologies, fashion, campus life and consumer electronics, La Banda Elástica has it covered, states co-Publisher Maria Madrigal.
The National Association of Hispanic Publications, Inc., (NAHP, Inc) is the largest organization representing Hispanic publications at the national level. Its member publications reach more than 50 percent of Hispanic households in 55 U.S. markets, every week. For more information go to: http://www.nahponline.org
La Banda Elastica (LBE): For over 12 years, LBEs staff of talented photographers, designers, and writers from all over Latin America and Europe have made this award-winning publication reach the Corazon" --the heart of the Latino market: the 18-34 audience, through cutting edge coverage of alternative music, new technologies, film, art, fashion and style. La Banda Elastica is part of the LBE Group a unique multimedia company serving the Latino market. For more information go to: http://www.labandaelastica.com and http://www.lbegroup.com
SMSI: Is a boutique promotional marketing agency specializing in entertainment, technology and the Latino market. For more information go to: http://www.smsinet.com
Contacts:
Louise Smith - SMSI
Tel. 323 467 8844
lsmith@musicevents.com
Maria Madrigal - La Banda Elastica
Tel. 626 337 8800 ex. 300
maria@labandaelastica.com
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