Amae Software Expands the Amae Software Customer Integration (CI) Suite with Release of the Customer Research Module

New Module Enables Automated Research and Survey Capability Facilitating Critical Marketing, Service, and Product Decisions

Mountain View, CA (PRWEB) March 25, 2004 -- Amae Software announces the release of the Customer Research Module to deliver automated research functionality and customer feedback analysis and reporting.

A more advanced reporting module that is integrated with the existing Customer Feedback, Service Quality Management, and Enterprise Performance Management modules; the Customer Research Module gives the user a host of traditional research-based reports including detailed survey response and cross-tab, conditional analysis. The Customer Research Module facilitates rapid access to all accessible customer feedback data in the Amae CI Suite to complete thorough customer and market research.

Automating customer research off of telephone, Web, and email contacts with one system that reports in real-time has saved us significant time and money, said David Reeve, President and CEO of Timberline Communications. Because we can quickly create, administer and deploy questions and surveys across all contact points in a way that our customers are happy to provide feedback, our response rates have been significantly higher than traditional methods of research."

This module also allows users to use existing surveys, or build new ones, and send bulk email-based surveys to gather feedback from specific customers, groups, or lists. The valuable information collected in the Amae CI Data Repository can be easily combined with CRM or other data in existing systems to present complete customer profiles and market insight across the organization.

At CRMXchange, we use the Customer Research Module to collect feedback from Web conference attendees. We can now compare responses from different conferences and complete thorough analysis automatically and in real-time", said Sheri Greenhaus, Managing Partner. The user interface is intuitive and easy to use and the system compiles a number of reports automatically that we used to complete manually."

The Amae CI Suite gives a company the ability to collect desired customer-driven information and act on it quickly. It gives customers the opportunity to provide immediate feedback regarding products and services within the context of an interaction via telephone, email, Web, or chat. It does so in a manner that is not burdensome and is inviting to customers -- positively affecting customer satisfaction and loyalty.

About Amae Software
Founded in 2001, Amae Software provides the Amae Software Customer Integration Suite for companies committed to: collecting critical information from customers while lowering costs and increasing productivity; automating product/marketing/sales research; and improving overall customer satisfaction and loyalty. The companys mission is to significantly reduce operational expenses and increase productivity by automating the collection of customer feedback and integrating it into existing business processes.

Headquartered in Mountain View, California, Amae Software is a privately held company. For more information, please visit www.amaesoftware.com or send e-mail to info@amaesoftware.com.