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Miss Meringue introduces Sugar Free, Zero Net carb meringue cookies

Made in the French tradition, Miss Meringue Sugar Free Meringue Cookies, on store shelves March 15, are available in vanilla, chocolate and dulce de leche. The meringues are fat-free, diabetic friendly, lactose-free, cholesterol-free and come in re-sealable tubs. In addition, the cookies are low-calorie (one serving of 13 cookies contains 20 calories) and have no artificial flavors or preservatives.

SAN MARCOS, Calif. (PRWEB) March 27, 2004 --Tapping into the sugar-free, low carb" market, estimated at $7.9 billion, Jacques Gourmet is introducing Miss Meringue Sugar Free, Zero Net Carbs Meringue Cookies to bakery sections and specialty stores across the country.
Made in the French tradition, Miss Meringue Sugar Free Meringue Cookies, on store shelves March 15, are available in vanilla, chocolate and dulce de leche. The meringues are fat-free, diabetic friendly, lactose-free, cholesterol-free and come in re-sealable tubs. In addition, the cookies are low-calorie (one serving of 13 cookies contains 20 calories) and have no artificial flavors or preservatives.
Meringue sales have experienced nearly 100 percent growth during the last year," said Bruce Regis, vice president of sales for Miss Meringue, which currently has more than 88 percent market share. By making the cookies available in a sugar-free variety, were now able to target consumers on low-carb diets and continue to grow the category."
In 2003, Miss Meringue sold more than 500 million meringue cookies in thousands of stores across the nation.
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MISS MERINGUE SUGARFREE COOKIES - 2-2-2-2-2
Meringue cookies have proved popular for people on low-fat and low-calorie diets," said Jacques Pautrat, Miss Meringue co-founder and master pastry chef. The sugar-free meringues will also allow people concerned about carb intake to enjoy the great taste of the traditional French treats."
Current research shows that purchasers of meringue cookies - who also tend to be more health conscious - spend more money on groceries, shop for groceries more frequently and buy more cookies and higher-end products, said Regis.
In 2004, Jacques Gourmet, parent company of Miss Meringue, is also introducing Jacques Gourmet Meringue Cookies, which are fat-free or low-fat depending on flavor, to cookie aisles across the nation.
Jacques Gourmet was the first to manufacture and sell meringue cookies nationwide and did so under the Miss Meringue line. The company is privately owned and headquartered in San Marcos, Calif. For more information, visit www.missmeringue.com or call 1-800-561-5992.

Miss Meringue Sugar-Free, Zero Net Carbs meringues Cookies
Fact Sheet

The Cookies

•   Miss Meringue Sugar-Free Meringue Cookies fit into every diet because they have zero net-carbs, are fat-free and low-calorie (20 calories per serving of 13 cookies). The cookies satisfy the desire for a gourmet dessert without the sugar.

•   Made in the French tradition, Miss Meringue Sugar-Free Meringue Cookies are also diabetic friendly; kosher parve; free of lactose, trans-fat, and cholesterol; and contain no added salt.

•   Sweetened with Splenda, Miss Meringue SugarFree Meringue Cookies offer consumers a more healthful option to other dessert items, which are high in carbohydrates, fat and calorie content.

•   The bite-size cookies, which are found in bakery sections and specialty stores, are available in the following flavors:
-   Vanilla
-   Chocolate
-   Dulce de Leche / Caramel

•   Miss Meringue Sugar-Free Meringue Cookies come in 1.5-ounce re-sealable tubs and contain about 50 cookies per package. Suggested retail price is $4.99.

The Company behind the Cookies

•   Co-founded by Master Pastry Chef Jacques Pautrat, Miss Meringue is a brand of Jacques Gourmet, which has been providing French flavors to Southern California through its Champagne French Bakeries since 1987.

•   In 1997, the company began selling meringue cookies to bakery sections and specialty stores under the Miss Meringue line. This year, the company is introducing Miss Meringue Sugar-Free Meringue Cookies wherever Miss Meringue Cookies are sold, and brought traditional meringue cookies to the cookie aisle under the Jacques Gourmet line.

•   For more information, visit www.missmeringue.com or call 1-800-561-5992.

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Adrien De Alexandris
JACQUES GOURMET
760 539 1300
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