Let's Do The Twist and Limbo with Legendary Chubby Checker! Baruch College Launches Radio Station WBMB 87.9 FM

Honorary Tribute to Chubby Checker Followed by New Yorks Notorious Emcee Battle" Hosted by Roc-A-Fella Records

NEW YORK, NY (PRWEB) March 27, 2004 --Baruch Colleges Radio Station, WBMB 87.9 FM, is hosting its Official Launch Party on Thursday, April 1st from 6pm-10pm in the Multi-Purpose Room of the Vertical Campus located at One Bernard Baruch Way (entrance is on 25th Street between Third & Lexington Avenues). WBMB is hosting this event to launch its premier college radio station and to pave the way for future Baruch students who aspire to careers in broadcasting, radio and music. An after hour party, starting at 10pm, to further celebrate the launch will follow at ANJU, (36 East 20th Street, between 5th & Park Avenues, #212-674-1111).

WBMBs Manager, Jenny Fernandez, said in a recent interview, I am so proud of the accomplishments the WBMB team has made toward developing diversified programming, rebuilding the outdated facilities and attracting well-known and up and coming artists to Baruch. In the last year, WBMB has formed strong relationships with top record labels, as well as media professionals, who have educated our students and provided opportunities for them to embark on careers in music and broadcasting. I strongly believe in the value of music and self expression and the launch of WBMB marks a new era of college radio at Baruch."

According to the U.S. News and World Report, Baruch College is the most diverse college in the U.S. Baruchs students and their immediate families represent more than 140 nations of origin and more than 90 native languages. Baruch College is ranked No. 2 among the citys undergraduate business programs and No. 5 in New York State. Baruchs undergraduate business program ranks 64th in the nation, while its part time MBA program ranks in the top 20.

Chubby Checker, the original master of the dance hall beat and one of the few entertainers who has remained on the Billboard charts for forty-five years and counting, will perform at the event. Chubby Checker is as popular today as he was in 1960 when the Twist first came out. Chubby is a record breaker who has sold over 250 million records to date. During the period of 1959-1963, nobody sold more records than Chubby Checker. Chubby enjoys the honor of being the sole person on the planet to have the same single record go number one twice in different years as well as the only artist to have ten double sided hit records.

Roc-A-Fella Records will add to the musical aura by hosting the initial leg of the Emcee Battle Event of NYC. The Emcee Battle is a CUNY-wide event, with the winner of the preliminary round at Baruch going on to Hunter College in May to compete against winners from all CUNY colleges. The champion will receive $500 cash, a Roc-a-Fella Trophy, three Roca-Wear outfits and a pair of S. Carters.
Rising star and Baruch student, DJ Profile (Sean Malcolm), Associate Editor at King and Rides Magazines, will be the evenings guest DJ. DJ Profile produces live events throughout New York City with Funkmaster Flex, DJ Max Glazer and DJ Mister Cee.

ComedyCures and its founder, Saranne Rothberg, invite NYC to join in the Laughter Wave, the hysterical comedic Stress Buster, which will be the biggest moment of joyous laughter in the history of colleges nationwide this April Fools Day. ComedyCures Foundation is a renowned organization that specializes in providing comedy relief to people living with illnesses, trauma and any other type of stress. Baruch students are faced with the daily pressure of excelling in their studies, while living in the worlds most competitive marketplace during a period of economic uncertainty. Comedy is a proven way to alleviate stress and increase the ability to focus.

Rick Younger (Rent, Last Comic Standing, Showtime at The Apollo, ComedyCures Humor Ambassador) is the events comedian host. In addition to a special performance by Chubby Checker, Anthony Burwell (The Apollo, Hot 97.1, The Dave Chappelle Show), Lava Baby, Tucker, J-Reed and Skye The Limit will each perform.

Carasan, a premier fashion designer, is providing a custom-made shearling coat (Retail Value $4,000) to be raffled off to one lucky grand prize winner. A participant in this years NYCs Fashion Week with distribution outlets in Chicago, Palm Beach and LA, NJ Models (www.njmodels.us) will be showcasing Carasans new fashion line at the Baruch event. Additional raffle items to be donated include a surprise technology item from CompUSA, surprise get-away by Travel-Plus Vacation, gift bags by Kathleen Kirkwood, Roca-Wear outfit, a BadBoy athletics outfit, a Harlem Wizards shooting shirt and NY Comedy Club tickets. Raffle tickets are $5, with proceeds benefiting WBMB and ComedyCures Foundation, a 501(3) non-profit. Additional event sponsors are Little Caesars Pizza, Goldstar Entertainment, Genius Entertainment and ForeReel Entertainment.

Contact: Annmarie Cunningham