EZArchive Launches Innovative and Easy-to-Use Media Asset Management Web Site for Consumers - New Hosted Subscription-Based Service Takes Online Photo Model to the Next Level with Video Storage and Sharing Capabilities

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EZArchive, a new provider of online personal media managment, has launched its full-service Web site for consumers. Far beyond what today's photo sharing sites offer, users can now create personal archives to store and share content, including photographs, video, audio and documents. EZArchive's exclusive technology offers advanced search, security and customization features.

EZArchive Inc., a new provider of online personal media management services, today announced the launch of its full-service Web site (http://www.ezarchive.com). As a hosted subscription-based portal for consumers, EZArchive offers, for the first time ever, a comprehensive, secure environment in which consumers can preserve, access and share all of their personal digital content--including photographs, videos, audio and documents.

The EZArchive solution is specifically designed to address the common management and retrieval issues of consumers faced with an avalanche of digital and print photos, videotapes, CDs, DVDs, historical paper documents and more. “Due to sheer volume, consumers are re-creating the traditional ‘shoebox’ problem in the digital age and are scattering their valuable memories everywhere – making them vulnerable to loss,” said Pam Huling, Founder of EZArchive. “Furthermore, consumers are looking for the ideal way to share their video memories. EZArchive is the one-stop place to manage it all.”

By bringing disparate formats into a searchable database, consumers can access all of their personal media content more quickly and easily than ever before. In addition, by being password-protected and online, friends and families in separate locations can collaboratively build shared archives where meaningful content such as digitized family photos, home videos and historical memorabilia can be viewed and securely accessed by everyone in the group--anytime and anywhere.

The market opportunity for EZArchive is driven by several key factors. With the rapid growth in demand for digital photo and video cameras, camera phones, PDAs and home printers, and the dramatic increase in the home broadband adoption rate, coupled with a simultaneous decline in the overall backend cost of online storage, the timing is ideal for the EZArchive solution.

According to Photo Marketing Association International, digital photography transmission and printing will more than double in the next four years, growing to more than $37 billion in revenue. Current solutions available to store digital media, both online and on the desktop, provide limited capabilities and do little to decrease the risk of loss for customers seeking the means to truly access, manage, share and reuse their media.

EZArchive is fundamentally different from online photo-based solutions because it offers:

·    Multiple Formats- EZArchive is not just for photos—or even photos and videos. It’s a full service system for photos, videos, audio and documents. No other company offers the kind of sophisticated technology that EZArchive does to store and share video with friends and family.

·    Full User Control—EZArchive is subscription-based and therefore not dependent on print fulfillment to support its business. Subscribers will be able to order prints, but they will also have much more control over their own assets, including unlimited downloading of their high-resolution images for home printing and desktop use.

·    Powerful Sharing Capabilities--Online archives can be either private or shared completely and securely with friends and families through pre-formatted group archive templates. Wedding Archive and New Baby Archive templates will be available in late Spring 2004.

·    Multiple Platforms--Because it’s Web-based, EZArchive is both Mac and PC-friendly, available through a variety of Internet browsers.

·    Cutting-edge Technology—EZArchive’s exclusive technology was built using Microsoft .NET open standards for maximum scalability.

·    Search and Retrieval Capabilities—EZArchive helps consumers record all of the critical information associated with their favorite photos or video moments and then find them instantly through its captioning and advanced Natural Language and keyword search tools.

·    Conversion Support—Through its Legacy Launch capabilities, EZArchive will facilitate the conversion of older analog photos and videos into lasting digital formats for true consolidation with the new digital memories being captured today.

·    Security—EZArchive is backed up and secure, which is critical when protecting valuable memories from hard drive crashes and computer viruses.

The success of the online photo sharing sites has demonstrated the need for even more comprehensive solutions that allow consumers to be able to create an actual archive for memories. "Services like Ofoto, Shutterfly and Snapfish have helped friends and families become familiar with how to share their photos online," said Ruth Otte, chair of EZArchive's Advisory Board and former president of Discovery Channel. "EZArchive is taking this concept to the next level, enabling people to build flexible, secure and enduring personal and family archives that extend far beyond photographs -- and allow them to manage, share and preserve these memories in ways not available until now."

About EZArchive

EZArchive, a provider of advanced technology for online personal media management, was founded in November 2002. Managed by experienced industry experts and backed by a group of private investors, EZArchive is uniquely positioned to offer exceptional media asset management services to its customers. The company is headquartered in Fairfax Station, VA, and has additional offices in New York, Atlanta and San Francisco.

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Krista Van Lewen
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