Pinch Me Films Launches ‘Breaking the Silence of Sex’ Events in Support of the National Day to Prevent Teen Pregnancy, May 5, 2004

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BREAKING THE SILENCE OF SEX: On May 5th, 2004, Pinch Me Films joins the National Campaign to Prevent Teen Pregnancy to focus the attention of teens on the importance of avoiding pregnancy and other serious consequences of sex. Pinch Me Films is promoting open dialogue between young people, parents, and educators by organizing local events across the country featuring our innovative documentary “Silence Ain’t Sexy”. Using the film and a Leader Guide, participants will explore attitudes and feelings about sex through an interactive, thought-provoking discussion, and sustain the momentum by taking the National Campaign Quiz.

May 27, 2004 (Berkeley, CA) — Organizing events in locations across the country to promote open dialogue between young people, parents, and educators, Pinch Me Films announced today its support of the third annual National Day to Prevent Teen Pregnancy, May 5, 2004. The non-profit events – titled “Breaking the Silence of Sex” - will feature the newly released Pinch Me Films documentary, “The Silence of Sex”. Hosts will be using the film and Leader Guide to help participants explore attitudes and feelings about sex through an interactive discussion, followed by taking the National Day Quiz.

On the National Day, teens nationwide are asked to go to http://www.teenpregnancy.org and take a short, scenario-based “quiz” that asks young people what they would do in a number of sexual situations. Tens of thousands of teens are expected to participate. Pinch Me Films is providing National Day literature to Breaking the Silence of Sex hosts, a link to the Quiz on their website and media outreach to expand awareness. Currently, events are planned in Berkeley, Oakland, San Francisco, Los Angeles, CA; Denver, CO; Orlando, FL; St. Louis, MO; Pittsburgh, PA; and Austin, TX.

WATCHING, TALKING AND THINKING

Through viewing and discussing the “Silence of Sex”, (http://www.thesilenceofsex.com) Pinch Me Films hopes to help young people learn to make smart decisions about sex. The initial film in this four-part documentary series, “Silence Ain’t Sexy”, introduces a novel approach: it talks about sex in a way that reflects teenagers’ reality – with real kids, real situations, and real music. Armed with accurate information, support from peers and parents, and a dose of self-respect, young people can:

• Make healthy decisions about starting, or waiting, to have sex

• Avoid pregnancy, STDs, and emotional damage

• Develop critical thinking and communication skills

• “Stop, think, and talk before you jump into bed.”

Reactions from teens who have seen early screenings of the film:

“It showed people our age saying things we could relate to – things that we really feel.”

“I think the movie was good, a lot of stuff I could relate to in the movie. It was informational and it made you think.”

“The diversity in the film is impressive! A good representation of ages, cultures and issues.”

Pinch Me Films (http://www.pinchmefilms.org) is a nonprofit organization based in Berkeley, California, dedicated to social change through educational multimedia. The National Day is sponsored by the nonprofit, nonpartisan, National Campaign to Prevent Teen Pregnancy and National Day founding partners, TEEN PEOPLE magazine and TeenPeople.com. In addition, more than 115 prominent national organizations have signed on as official National Day partners and related events are planned in hundreds of communities across the country.

Why a National Day to Prevent Teen Pregnancy? Despite significant progress during the past decade, 35 percent of teen girls become pregnant at least once before age 20 and the vast majority (78 percent) of teen pregnancies are unintended.

Making a Difference: Nearly 300,000 individuals took the National Day Quiz in 2003. A survey of the some of the teens that participated in the 2003 National Day indicates:

• 57% of teens said that the National Day Quiz made the consequences of sex more real to them

• 70% said the Quiz made them think about what they would do in such situations

Call to Action:

Support The National Day to Prevent Teen Pregnancy on May 5th. To sponsor a “Breaking the Silence of Sex” event, contact Pinch Me Films or download materials at http://www.pinchmefilms.org/breaking_silence

Support for the National Day: National Day partners include a diverse group of over 115 prominent national organizations, including:

• Health sector leaders (AMA, American Academy of Pediatrics)

• Education leaders (National Education Assoc., National School Boards Assoc.)

• Businesses (Procter & Gamble, Candie’s Foundation)

• Fatherhood groups (National Fatherhood Initiative, National Practitioners Network for Fathers and Families)

• Faith-based groups (Presbyterian Church USA, National Council of Churches)

• Other prominent national organizations (Child Welfare League of America, Boys & Girls Clubs of America, National Parenting Association, Goodwill Industries)

About Pinch Me Films

Pinch Me Films (PMF) is a non-profit organization that promotes social change by creating and distributing compelling video and multimedia education. The organization’s name was chosen to reflect Pinch Me Films’ mission to help people wake up and talk candidly about important social issues that are obscured by silence, ignorance, or hype.

Director/Producers: Crescent Diamond, Julia Robertson and Nils Moe co-founders of PMF (Bios available at http://www.pinchmefilms.org/bio.htm). Our Board of Advisors includes Barbara Huberman, founding board member of the National Campaign to Prevent Teen Pregnancy and current National Director of Education and Outreach Education for Advocates for Youth, Washington D.C.; Dr. Lynn Ponton, author of “The Romance of Risk: Why Teenagers do the Things They Do” and “The Sex Lives of Teenagers”; and Dr. Dale Rose, an expert in psychometric measurement and evaluation of educational programs. Part one of the “Silence of Sex” documentary series has been endorsed by Planned Parenthood. Part two is in production.

About the National Campaign: Founded in 1996, the National Campaign is a private, nonprofit organization that seeks to improve the well-being of children, youth, and families by reducing teen pregnancy. The organization’s goal is to reduce the teen pregnancy rate by one-third between 1996 and 2005.

Pinch Me Films

Contact: Donna Lehman, 510-525-1474

dlehman@market-up.com

National Campaign

Contact: Bill Albert, 202-478-8510

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Donna Lehman
MARKETUP
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