The range of credit options available to the private motorist has expanded considerably in recent years

Research and Markets have announced the addition of the 'UK Car Loans 2004 report to their offering.

(PRWEB) March 28, 2004 --The range of credit options available to the private motorist has expanded considerably in recent years, and a number of direct lenders have been targeting this sector by offering specially packaged car loans. However, the number of providers operating in this sub-market remains small and their products have so far had only limited success. This brief examines the reasons behind this.

Scope

Provides a comprehensive assessment of recent growth in the unsecured car loans market and examines performance of market drivers

Assesses different marketing techniques employed by unsecured car loan providers currently operating in the market

Draws on the data from a number of secondary and primary sources, including industry interviews

Provides two scenario-based forecasts for the future performance of the unsecured car loans market

Report Highlights

New car registrations and used car sales have been buoyant in recent years, but the market has also witnessed dramatic falls in prices of vehicles. As a result, despite the increasing number of cars being sold, the potential value of the total new and used car market has fallen since 1999

The UK motor finance market is very competitive. In addition to the traditional point of sale motor finance, an emerging competitive force in the form of secured lending has also been encroaching on unsecured car loan providers' customer base. As a result, gross advances in unsecured car loans have decreased since 1999

Currently, unsecured car loan providers employ two different marketing techniques in the promotion of their products. However, the extremely commodified nature of the unsecured personal loan marketplace has made differentiation on feature other than price problematic for lenders.

This report is designed to:

Comprehensive evaluation of the unsecured car loans market and its drivers enables you to assess the potential of this sector

Analysis of competitors' marketing techniques provides you with tools to design your own strategy

The five-year scenario-based forecasts give you an insight into the future of the unsecured car loans market

Region: UK

For a complete index of this report click on http://www.researchandmarkets.com/reports/54479

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