(PRWEB) April 1, 2004
Marketing the Legal Mind - Review Copies & Author Interview Available
Los Angeles In a stunning case of client wooing gone bad, an insurance defense attorney took a few of his risk manager clients on a free holiday hunting trip. When a flock of birds caused one of the guns to accidentally dischargeÂ a batch of pellets found their way into a stunned risk managers behind. Upon hearing of the incident, the president of the insurance company was livid, reprimanded his staff and withdrew the business from the law firm. ÂWe never did see another file from themÂ Â recalls the hunter-attorney.
This is just one of the legal marketing war stories attorneys tell in Marketing the Legal Mind (http://www.atlasbooks.com/marketplc/01128.htm), published today by LMG Press and distributed by Atlas Books ($62.00 US).
The book offers anecdotal evidence and analysis of the business development stumbling blocks impeding law firms including:
- Toxic Partners - Stopping Troublemakers Before ItÂs Too Late
- Why "legal minds" impede "marketing minds"
- Fear & Greed Campaigns - Why They Repel Clients
- The Big Fee Myth Â Why Price Is Usually Secondary
- Firm Leaders Â Why Most Partners Fear Leading
Author and attorney Henry Dahut, gained the trust of over 100 law partners across America. Marketing the Legal Mind describes their frustration over applying their highly developed intellect to the challenges of managing and marketing a law practice.
ÂThe linear thinking that placed attorneys at the head of the law school class prevents them from connecting with the very clients their livelihood depends,Â says Dahut. ÂThe hunting event "backfired" because the lawyer failed to understand his clientÂs preference for being heard, rather than being distracted by expensive outings.Â
Dahut combines an empathetic voice, gained from nearly twenty years of practicing law, and with support of recent brain science studies, he details how partners and law firms can eliminate the destabilizing elements in their practice and learn how to grow and prosper by thinking differently. In every chapter, he demonstrates how successful attorneys can focus their talents into better serving the client.
The Author: Henry Dahut is a Los Angeles based marketing strategist with nearly 20 years of marketing and legal experience. He is on the Executive Committee of the State Bar of California Management and Technology Section.
For More Information Contact: Henry Dahut
Book Artwork Available on CD
Contact: Henry Dahut