Easy411 Launches to Lower Directory Assistance Charges for Mobile Phone Users - Saves Up to 50 Percent on National Directory Assistance Calls

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In the not-so-distant past, Directory Assistance used to be free. Today, when mobile phone users rely on it, the costs can be daunting. In response, Easy411™ launched today to help ease sticker shock many consumers see on their monthly mobile phone bills, offering the same national Directory Assistance access provided by mobile phone carriers, but at up to half the cost – only 65 cents per call. By comparison, mobile phone carriers charge up to $1.29 per call for Directory Assistance. To celebrate its launch, Easy411 is offering three free calls for customers who sign up before April 30, 2004.

In the not-so-distant past, Directory Assistance used to be free. Today, when mobile phone users rely on it, the costs can be daunting. In response, Easy411™ launched today to help ease sticker shock many consumers see on their monthly mobile phone bills, offering the same national Directory Assistance access provided by mobile phone carriers, but at up to half the cost – only 65 cents per call. By comparison, mobile phone carriers charge up to $1.29 per call for Directory Assistance. To celebrate its launch, Easy411 is offering three free calls for customers who sign up before April 30, 2004.

Easy411 uses live operators – as opposed to voice-activated computers – to answer inquiries and find the right phone number. Easy411 also provides consumer-friendly reporting tools, including a log of recently made calls and summary of all Easy411 Directory Assistance charges.

“At Easy411, we recognize that getting the right number – at the right price – is key to a satisfied customer,” said Jon Spector, CEO, Easy411. “With our significant cost savings and customer-friendly approach, we provide a service that not only creates a more competitive environment for phone services, but also reverses the trend of negative customer experiences with their phone company.”

With Easy411, sign up is free and takes a little over a minute using the simple form on http://www.Easy411.com. Through a single customer registration, consumers can use Easy411 for all their national Directory Assistance calls, mobile or landline, just when they need the service. There is no cancellation penalty. Signup is also available over the phone by calling 1-877-Easy411.

The Easy411 service can be accessed from any registered phone number by dialing 1-877-Easy411, or 1-877-327-9411. There’s never a need to log in or provide a user name or password; the system recognizes registered callers automatically. Users can request up to two listings per call, or can ask for one “reverse listing,” which supplies name and address based on the phone number given.

Easy411 Directory Assistance data is provided by LSSi, Inc., one of the largest providers of Directory Assistance data in the world. LSSi’s database of more than 150 million U.S. listings is updated every 24 hours, and serves more than two billion requests each year.

About Easy411

Easy411 provides reduced-cost national Directory Assistance services, at up to a 50 percent discount as compared to major telephone carriers. Easy411 provides simple registration, never charges sign-up fees and requires no monthly minimum. Easy411 can be accessed by calling 1-877-Easy411, or by visiting http://www.Easy411.com.

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Mark O'Toole
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