Atlanta's Perez Montalbetti Advertising Creates Strong Audio/Visual Component for Hemisphere's FTAA Headquarters Bid Package

In a bid for the Free Trade of the America's (FTAA) headquarters, Perez Montalbetti Advertising was tapped by Hemisphere, Inc. to create videos presenting Atlanta to a special audience of trade ministers, political and corporate leadership of thirty four (34) western hemisphere nations.

(PRWEB) April 2, 2004 -- Georgia and Atlanta leaders are expert at packaging and branding the city for major events---political conventions, sports extravaganzas and the biggest prize to date, the l996 Centennial Olympic Games. The competition is always keen, the odds usually long but with grit and determination borne of a historic can do" attitude, Atlanta soldiers on.

Atlantas latest bid for glory, worldwide recognition and the jobs and dollars that follow is a strong bid for the Secretariat of the Free Trade Area of the Americas (FTAA).    The decision-makers must be persuaded that Atlanta is the best possible site and has the infrastructure and general support to be a successful Secretariat headquarters.

For the FTAA bid, the audience is trade ministers, political and corporate leadership of thirty-four (34) western hemisphere nations, located mainly in Latin America and the Caribbean. Presenting Atlanta to this special audience called for special insight and sensibilities, so Hemisphere, Inc. made Atlanta-based advertising agency, Perez Montalbetti an integral part of their creative team. A full service agency Perez Montalbetti has unparalleled expertise in video and television production for the Hispanic market.

Patricio Montalbetti, a partner in the firm, lead the Perez Montalbetti team in creating two videos about Atlanta. Montalbetti commented, We collaborated with George Hithler, the father of Atlantas successful l996 Olympic bid package. It was a great joy working with him to tell the Atlanta story. We were the creative and production side for the videos, which were distributed with the bid books. Our goal was to communicate the diversity, business climate and economic benefits of Atlanta in a video titled, Atlanta: Gateway to the Future. A second video, Imagine the Possibilities described Atlantas financial bid and included a 3-D representation of a possible Secretariat Headquarters building and surrounding area. The two videos made a powerful statement in support of the Atlanta bid."

As testament to the strength of the effort, Delta Airlines has decided to feature Atlanta: Gateway to the Future on its in-flight channel. Commenting on the Perez Montalbetti contribution to Atlantas bid, Stacey Anderson, Vice President, Operations of Hemisphere, Inc. noted, "In a very short time frame, Patricio Montalbetti and his team produced two creative, informative, highly entertaining videos for Atlantas FTAA Secretariat bid. Perez-Montalbettis understanding of the Latin American audience proved invaluable in selling Atlantas strengths to the nations in the Western Hemisphere."

Perez Montalbetti is an Atlanta-based full service advertising agency specializing in developing inspired and insightful creative solutions for building brand preference among Hispanic consumers.

Hemisphere Inc. is a nonprofit enterprise designed to spearhead Georgias efforts to locate the Free Trade Area of the Americas (FTAA) Secretariat permanently in Atlanta. Governor Perdue serves as board chairman, Tom Chapman, Chairman and CEO of Equifax, is vice-chair, and Mayor Shirley Franklin and other business and community leaders are members of the Board.