Massimo da Milano Inc. Announces Corporate Reorganization and Acquisition of Intellectual Property

Massimo da Milano (MDMI) announced that as part of its change of control and corporate reorganization, it has completed a 1-for-500 reverse-split, changed its name to UPTREND Corp. and its symbol to UPTD, and appointed new officers and directors.

AUSTIN (PRWEB) April 1, 2004 -- As part of its corporate reorganization and change of control, Massimo da Milano Inc. (MDMI) announced that effective March 22, 2004, it has instituted a 1-for-500 reverse-split, changed its name and trading symbol to UPTREND Corp. (UPTD), and appointed a new board of directors and management team.

In addition, the Company announced that effective March 26, 2004 it has acquired the patents for the most revolutionary product to hit the motorsports industry since the helmet. As part of the asset purchase agreement, UPTREND will issue fifteen million shares of UPTD common stock to AirWear Ltd. for distribution to its over 150 shareholders.

The acquired patents will allow UPTREND Corp. to enter the billion dollar motorsport accessories market with the first new safety product since the helmet. The AirVest" (www.airvest.com) is an innovation in high quality safety gear that acts as a wearable airbag in the event of an accident, helping to protect the riders chest and back from impact. AirVest is light weight, inflates in milliseconds and is reusable. AirVest is also comfortable and stylish enough to be added to anyones wardrobe.

UPTREND Corp. believes that with more than 12 million motorcycle riders in the US alone and the fastest growing segment of new riders coming from the Baby Boomers", the conditions for introducing an innovative and stylish safety product to this industry have never been more advantageous.

UPTREND Corp. is a holding company consisting of innovative products offering substantial growth opportunities. UPTREND Corp. intends to leverage both its management experience in sales and business operations and the proven track record of its partners.

As part of the corporate reorganization, Robert L. Bitterli has been named Chairman of the Board, President and Chief Executive Officer of the Company. Mr. Bitterli has over 20 years of senior executive experience in the area of finance, administration and operations with private and public companies.

Safe Harbor Statement: Matters discussed in this press release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. When used in this press release, the words ``anticipate,'' ``believe,'' ``estimate,'' ``may,'' ``intend,'' ``expect'' and similar expressions identify such forward-looking statements. Actual results, performance or achievements could differ materially from those contemplated, expressed or implied by the forward-looking statements contained herein. These forward-looking statements are based largely on the expectations of the Company and are subject to a number of risks and uncertainties. These include, but are not limited to, risks and uncertainties associated with: the impact of economic, competitive and other factors affecting the Company and its operations, markets, product, and distributor performance, the impact on the national and local economies resulting from terrorist actions, and U.S. actions subsequently; and other factors detailed in reports filed by the Company.