Fort Collins, CO and Burlington, MA (PRWEB) April 1, 2004
PJ Writing Group LLC has been contracted to assist Alpha Software Inc., a Burlington, Massachusetts-based database software company, with its Public Relations efforts.
PJ Writing Group, a Fort Collins, Colorado-based company that increases visibility and market position for its clients through integrated marketing and public relations services, places executives from Alpha Software on nationally syndicated, computer- and business-oriented radio shows.
"We contracted with PJ Writing Group because of its knowledge of the PR marketplace," says Richard Rabins, Co-chairman, Alpha Software. "In no time, they had placed me on five syndicated radio shows for a total of over 130 stations across the countryÂplus XM and Sirius satellite."
Alpha Software has over one million users and produces one of the most feature-filled database and application development tools on the market. On air, Rabins positions Alpha as an industry leader by helping other businesses understand database management systems.
ÂCompetition in our industry is very stiff,Â Rabins says. ÂWeÂre always looking for ways to stand out from the crowd. Talk radio presents an underappreciated marketing opportunity.Â
On radio, businesses can deliver their messages locally or nationally and target listeners who share characteristics with their customer base. The cost of buying such airtime for advertising would be prohibitive.
"Radio is a terrific media outlet, particularly for technology companies that want to reach new customers," says Paul Nastu, President, PJ Writing Group. "With good media contacts, a company can spread the word about its services and be recognized as an industry leader."
Listen to Rabins on the Entrepreneur Magazine Radio Show, an Internet station with close to 3 million monthly visitors: http://boss.streamos.com/wmedia/wsradio/entrepreneurshow/031904/segment1.asx.
About PJ Writing Group LLC (http://www.pjwritinggroup.com):
PJ Writing Group LLC provides marketing communications, content development, and public relations services to clients that range from Fortune 50 companies to startups in search of a unique identity, voice, and message. PJ Writing Group LLC creates the right message, reaches the right people, and increases customer baseÂwhether targeting a local market or doing business nationwide.
About Alpha Software Inc. (http://www.alphasoftware.com)
Alpha has been building database software for 20 years. Its mission is to provide highly productive and useable tools that easily and rapidly solve customer database problems cost effectively. Alpha has a customer base in excess of 1 million users.
PJ Writing Group, LLC
# # #