Free Guide Offers Top Marketing Strategies for Business Owners This Spring: Booklet Provides Proven Techniques and Money-saving Tips

Free marketing strategies booklet is available for small business owners, company executives and entrepreneurs. Guide offers proven techniques and money-saving tips to promote their company's products and services.

New York (PRWEB) April 5, 2004 --- In today's economy, most business owners feel like they've done more than their share of scrambling to retain existing customers while attracting new ones. However, now is not the time to be complacent. Tracey Picon Communications has published Effective Marketing Strategies for Today's Businesses, a free booklet which provides proven techniques designed to help business owners boost their profits, build their reputation and promote their companies to ensure they stay top of mind among consumers -- without spending a fortune. A copy of the guide is available at no cost by writing to Tracey Picon Communications, 176-25 Union Turnpike, Suite 314, Fresh Meadows, New York, 11366 or via e-mail at info@traceypicon.com.

According to Tracey Picon Communications (TPC), a firm specializing in public relations and marketing for small-to-mid size businesses, smart business owners should consider applying these strategies for growth during the spring season:

Keep your company visible. Reach out to customers with a new "business update." Something as simple as a letter or a new section on your web site sends the message that your company is bursting with fresh ideas and products and services to serve your customer's needs. Especially target those customers up for contract renewals or those who have cut back on your services. Remind them how good you are and how much their business success means to you. Clients need to feel confident that, as their business supplier, you are committed to their success. And don't forget to tackle your old prospect list. This may be the right time to approach them again with some of your most popular products or services and discounted items.

Fully leverage business and social opportunities during the spring season. Spring presents a wonderful opportunity to network with existing and potential clients, vendors, trade association members and other business owners. Industry functions and trade shows as well as family and community events are good venues to get reacquainted with business associates. Discover whats going on among different industries and at various companies and who the movers and shakers" are. Who knows? You may even meet people who can direct valuable leads your way or make potential client introductions. Remember, it's important to network, network, network. And dont forget to follow up with leads generated from these meetings and events.

Take advantage of favorable industry and consumer trends. Develop seasonal promotions to help your company attract more customers. For example, retail and travel-related businesses should capitalize on the busy gift-buying and travel seasons around Mother's Day and Father's Day, weddings, graduations, spring breaks, honeymoons and summer vacations.

TPC brings more than 20 years of public relations and marketing expertise to its clients, from advising emerging businesses to leading companies, such as America Online, American Express, Avon Products, CBS, McGraw-Hill and Pitney Bowes.
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