Upstart Mariner Records Launches With First Release Success - Vanderbilt Business Student Debuts Label With Powerful Instrumental Album

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Bradley Metrock, a first-year business school student at VanderbiltÂ?s Owen Graduate School of Management, has just released his debut piano instrumental album through his own start-up record label, Mariner Records. Featuring an emotive and passionate percussive piano style, the CD Â?Maintain Radio SilenceÂ? is resonating with music fans across a wide spectrum. Metrock has sold over 250 copies in the first month, and his music is quickly gaining momentum.

– Bradley Metrock, a first-year business school student at Vanderbilt’s Owen Graduate School of Management, has just released his debut piano instrumental album through his own start-up record label, Mariner Records. Featuring an emotive and passionate percussive piano style, the CD “Maintain Radio Silence” is resonating with music fans across a wide spectrum. Metrock has sold over 250 copies in the first month, and his music is quickly gaining momentum.

In addition to selling CDs to his fellow Vanderbilt business students and faculty, he has used his webpage to generate word-of-mouth sales through Internet message boards and music forums. “People from around the country have mail-ordered my album as a result of fans spreading the word online,” Metrock said. “We are using the Internet to effectively generate sales and capitalizing on the grassroots nature of the online world to build long-term brand equity.”

“Maintain Radio Silence” was recorded at Nashville’s Trace Sound Studios by engineer Bradley Hartman, who has recorded Grammy-winning albums by Emmylou Harris and Willie Nelson. The recorded album was then handed over to mastering wizard Andrew Mendelson of Georgetown Masters, Nashville’s primary post-production facility for major label-quality records, to add the perfect finishing touches.

To further raise the visibility of the project, Metrock has partnered with No Problem! Marketing (NPM), a California-based music business consulting and marketing firm. Ed Bunker, Chief Marketing Officer of NPM, says “Bradley’s playing reminds me of a young George Winston. His passion and drive have carried him a long way, and we look forward to helping Bradley take “Maintain Radio Silence” to an even higher level.”

The album title, “Maintain Radio Silence”, references the story of famous physicist Nikola Tesla and the struggle by jealous rival Thomas Edison to discredit Tesla at every turn. The liner notes within the large, DVD-style packaging contain a full story of how Tesla went to work for Edison upon arriving in the United States, only to have Edison deny him payment of money owed, as well as would try to keep him out of science textbooks for his many achievements, including the invention of the modern radio. “The amazing story of Tesla’s scientific struggles and eventual triumph adds a compelling dramatic backdrop to the album,” Metrock explained.

Classically trained since age 4, the 23-year-old Metrock uses the piano as a form of relaxation and self-expression. “Between business school and running my label, I don’t know what I would do without the ability to sit down at the piano and just play,” Metrock said.

“Maintain Radio Silence” sells for $10, plus shipping, at http://www.bradleymetrock.com. Recording of the follow-up to “Maintain Radio Silence” – a piano instrumental Christmas album – is tentatively planned for recording in May 2004 and release in November 2004.

For additional information, contact:

Bradley Metrock – Mariner Records

Phone 205 531 3247

Bradley.Metrock@Owen.Vanderbilt.Edu

Ed Bunker – No Problem! Marketing

Phone 818 763 8314

Ed@NoProblemMarketing.com

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