Eight Ways to Recycle Dated Press Releases

Press Releases are probably the most recyclable public relations tools. If a press release is well written and timely, it can be recycled for a number of later uses. Here are eight ways to put those dated press releases to good use.

(PRWEB) April 3, 2004 -- Press Releases are probably the most recyclable public relations tools. If a press release is well written and timely, it can be recycled for a number of later uses. Here are eight ways to put those dated press releases to good use.

1. Web copy -- Extract snappy copy and key information and use it on your website. If the release contains quotes, include the quotes on your testimonials page, in your bio or create an accomplishments page.

2. Electronic or Print Media Kit --Save it as a PDF or HTML file and add it o your electronic or print media kit. Also make a copy of it for your print media kit.

3. Online Newsroom -- Use it as an article in your newsroom or place it in a press release archive on your site.

4. Newsletter -- Use it in your print or online newsletter. Use it as an independent article or create a section called my news.

5. Blog it -- Add your press release to your blog.

6. Ad Copy -- Extract snappy copy and quotes for use in ads and advertorials.

7. Direct mail -- Extract pertinent information and quotes for direct mail letters and packages. Include the entire release as a direct mail supplement. Rewrite and

8. Redistribute -- If the release is not time sensitive, rewrite it then redistribute it. Send the press release to other media that reach your target market. If you target multiple audiences, revamp it for those audiences.

About Ayana Glaze
Ayana Glaze is a freelance writer, publicist and owner of Blueprint Publicity located in Atlanta GA. She provides pr and publicity tips via her newsletter PR Boost. Contact Ayana at e-mail protected from spam bots or call (770) 997-2327. To subscribe to PR Boost, send an email to subscribe-956609696@ezinedirector.net.

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