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Estimated value of the UK ice cream and frozen dessert market at 1.62bn in 2003
(PRWEB) April 3, 2004 --Research and Markets announces the addition of the 2004 UK Ice Creams & Frozen Desserts Market Report to its offerings.
The estimated value of the UK ice cream and frozen dessert market was 1.62bn in 2003, having seen year-on-year growth since 1998. The increase in sales has been driven by rising turnover in the ice cream sector, while frozen desserts sales growth stagnated.
Take-home products accounted for the greatest share in the ice cream market with multipacks forming the largest proportion of sales ahead of tubs and blocks of ice cream, or frozen ice cream desserts. The high level of brand activity in the wrapped impulse subsector has boosted this trend and a growing range of products has become available in take-home formats. Tubs and blocks of ice cream have also seen a significant level of activity, with major brands offering new flavours and formats.
This report provides an analysis of the UK market for Ice Creams & Frozen Desserts. Information Provided includes:
- Market Definition
- Market Size
- Industry Background
- Competitor Analysis
- Brand Strategy
- Strengths, Weaknesses, Opportunities and Threats
- Buying Behaviour
- Current Issues
- The Global Market
- Forecasts
- Company Profiles
- Company Financials
For a complete index of this report click on http://www.researchandmarkets.com/reports/54631
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