BroadLook Technologies Acquires Majority Interest in Sendient Inc.

BroadLook Technologies (www.BroadLook.com) a software developer specializing in productivity enhancing CRM utilities for sales and recruiting professionals, announced today the acquisition of a majority interest in Sendient Inc. (www.Sendient.com) a technology developer of document tracking and certification solutions.

Milwaukee, WI (PRWEB) April 3, 2004 --BroadLook Technologies (www.BroadLook.com) a software developer specializing in productivity enhancing CRM utilities for sales and recruiting professionals, announced today the acquisition of a majority interest in Sendient Inc. (www.Sendient.com) a technology developer of document tracking and certification solutions.

Sendient has great technology that is a perfect fit into BroadLook Technologies mission of providing productivity enhancement software to our rapidly growing client base and to the marketplace at large," Said BroadLook President and CEO Donato Diorio. Our core product, BroadLook, is all about empowering our clients to rapidly identify, research, seek out, and forge new relationships. Our investment in Sendient technology enables us to extend our solutions, allowing our clients to enhance and leverage the connectivity within their existing relationships."

No other company has demonstrated the ability to establish a grassroots foothold in solutions that augment CRM productivity more than BroadLook. In developing our go to market strategy, we sought a partner that is financially solid, has a growing client base, strong CRM vendor partnerships, and excellent reputation for customer satisfaction," said Kelley Rogers, Chief Marketing Officer for Sendient. BroadLook Technologies fit all of our needs. Through this relationship, core Sendient technology can now reach millions of desktops using BroadLooks CRM middleware. We can continue to develop core technology and leverage BroadLooks connectivity to reach more systems."

About BroadLook Technologies
BroadLook Technologies is a privately held company headquartered in Milwaukee, WI. BroadLooks flagship product, the BroadLook Suite, is a powerful integrated application for harnessing the internet as a real-time data source for sales intelligence. The BroadLook Suite currently interfaces with over 50 CRMs, applicant tracking systems and contact managers. BroadLook Technologies, Inc. can be reached at 262-691-3900.

About Sendient Inc.
Sendient Inc is a privately held company with headquarters in Portland, OR. Sendient is a technology developer that specializes in e-document tracking & certification software. Sendients mission is the seamless integration of e-document tracking & certification into popular desktop and ASP e-mail systems and leading CRM solutions.. For information on Sendient, contact Kelly Rogers at 503-419-6489.

Media Contact: Daniel Hughes, EVP Sales BroadLook Technologies dhughes@broadlook.com