ManagerZone Enters China with Newland Group Partnership

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ManagerZone has signed an exclusive license agreement with China based Fujian Newland Network S&T, Ltd to market MangerZone Football and Hockey in China.

ManagerZone AB, a company that provides interactive sports manager games to online soccer/football aficionados, recently signed a strategic business partnership with China based Fujian Newland Network S&T, Ltd (Newland).

“Online gaming is exploding in China and is a major market for ManagerZone. We have been working over a year to find the right partner and decided to join forces with Newland Group as an exclusive licensing agent to market ManagerZone in China. The Newland Group has committed to becoming a dominant player in Chinese online gaming and entertainment market,” said Rick Banning, Director of ManagerZone.

ManagerZone has licensed the game to Newland for a period of three years. The terms of the agreement include an undisclosed fixed license fee as well as a portion of the total revenue.

Operating ManagerZone is unique in every country and requires a local presence to address marketing, language translation, payment systems, infrastructure, and member support. Newland will manage all aspects of the business including setup of the local data center, payment systems, internal test, marketing, public test, and launch into production.

Newland has established a dedicated marketing team to address all business development efforts including preparation of marketing materials, establishment of media partners, press releases, and promotional campaigns. Additionally this group will work with local football associations, clubs, and community portals to promote the game.

Preparation of the data center has already begun with completion of setup, game customizations, language translation, and payment systems scheduled for July, 2004. Internal testing is scheduled through September with the Public launch planned for October, 2004.

“Football is the leading sport in China and online sport manager games are a perfect extension to the real world game. At Newland we evaluated the market potential and made a conscious decision to enter the online manager game market. In looking for online football manager games, ManagerZone, being the worlds largest online football manager game, was clearly the best choice for the Chinese market. ManagerZone, from the beginning, was designed to support millions of users and that is what we need in China,” said Jason Chen, General Manager of Fujian Newland Network Ltd.

As ManagerZone continues to expand its member base across 35 countries with 17 languages and over 300,000 members, the company records a monthly average of 50,000 new members and 350 million page views.

Focused on providing interactive entertainment and applications, ManagerZone develops sport manager games that can be played via a web browser on the Internet or a cellular network on a mobile phone or personal wireless device. The company offers multiplayer games that allow thousands of users to engage in interactive sporting games. Headquartered in Sweden, ManagerZone also has a supporting bureau in the USA. The office locations are: ManagerZone AB, Borgmästaregatan 18, 371 34 Karlskrona and 9 Innovation Way, Suite 100, Newark, Delaware 19711. For additional information about ManagerZone, please call Rick Banning, General Manager at 1-302-731-2006, email ,or visit

Fujian Newland Network S&T Co., Ltd is one of the branch companies of Fujian Newland Group with a registered capital of 6 million RMB. The predecessor of the company is a business section of Newland Communication S&T Co., Ltd. In order to launch completely into the network area, Newland Group decided to found a new company that specializes in the development of web-based and mobile games. This company will focus on the gaming platform and work to be one of the leaders in the gaming world. The office location is 12/F LiBao TianMa Building, No.1 Northern Rd., Fuzhou, China, 350001. Contact Chenying, Phone +8613328699331, email

CONTACT: Rick Banning


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