Increased need to implement methods and systems to prevent phishing attacks.

(PRWEB) April 4, 2004 --Research and Markets announces the addition of this new report entitled "E-Payment Security and Online Fraud Prevention: Self Defense for Merchants and Cardholders" to its offerings.

The fear of online card fraud has been the topic of much press coverage recently, with the horrors of identity theft and phishing attacks leaving the public in a state of anxiety. This heightened fear can have a seriously detrimental effect on e-commerce. Cardholders need reassurance that merchants aren't unscrupulous criminals, merchants need to know that the cardholders are legitimate and both parties need to know that the transaction cannot be intercepted.

This report takes an in-depth look at the world of online card payments, the fraud loopholes that are open to criminals and the methods and systms that have been developed to prevent attacks from happening.

The report details a range of different initiatives including VbV (and SecureCode), single use card numbers, password generating tokens and others designed to secure the cardholder/merchant interaction and offers metrics addressing the question: just how bad is online fraud?

Holland sees a major component of the skepticism relating to online transactions to be a result of the fear of the unknown:

For a complete index of this report click on http://www.researchandmarkets.com/reports/54640

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