Complimentary Web Seminar for financial marketing professionals, Paths to Purchase: Attract and Capture Online Leads

FinanCenter today announces hosting the live Web seminar entitled Paths to Purchase," featuring Forresters Research Analyst, Ron Shevlin, related to the January 2004 Technographics Report, How Consumers Buy Financial Products."

(PRWEB) April 5, 2004 --FinanCenter today announces hosting the live Web seminar entitled Paths to Purchase," featuring Forresters Research Analyst, Ron Shevlin, related to the January 2004 Technographics Report, How Consumers Buy Financial Products."

Online consumers, who now comprise two-thirds of all US households, are turning to the Internet to help them make their financial product decisions, writes Shevlin. He adds that only 30% of these online researchers actually apply online.

Paths to Purchase" will help financial services firms understand Web visitor behavior to improve the conversion rate for their Web site. Attendees will learn the answers to such questions as: which consumers are apt to research financial products online, how and through which favored channels they research products, and importantly, what can financial firms do to drive more applications online.

In this one-hour Web Seminar, attendees will learn the answers to these and other questions:

• What type of consumers personally research financial products online?
• What features do these site visitors use to conduct their research and which do they find most helpful?
• What can financial firms do to convert more site visitors into actual purchasers?

Paths to Purchase" will be held on Wednesday, April 21st 2003 at 11:30 EST/8:30 PST. Financial marketing professionals interested in attending can register for this free Web seminar at http://www.thomsonmedia.com/webseminar/financenter.htm.

ABOUT RON SHEVLIN
As part of Forrester's Financial Services research group, Ron leads the teams' efforts on how the Internet will affect people's spending, saving, and investing. He also examines the impact of the Net on the financial services industry and the new business models that will emerge from it.

ABOUT FINANCENTER
FinanCenter offers LeadFusion, an online marketing platform for the financial services industry to capture and cultivate online leads.

The platform produces new and cross-sell leads which are qualified with real-time data and, more importantly, are customer-initiated. As website visitors investigate life goals and needs or evaluate financial products with Lead Capture Tools, they are profiled and, if qualified, encouraged to begin a self-serve transaction or to request interaction or further information. Lead Cultivation Tools automate follow up or hand off qualified leads to personnel in other channels. Lead Optimization Tools integrate, report, and analyze lead data and activity in order to optimize the process of capture and cultivation. For more information about this product or about the Web seminar, please call 1-877-205-9825.

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