J. Winsper & Co. forms strategic partnership with Web specialist, Newfangled Web Factory

Agency can reduce www development cycle time by over 40%, effectively saving time and money for its clients. J. Winsper & Co. can provide its clients with a variety of web-based technological services and processes, including the exclusive arrangement of being a licensed developer for WebTop, an easy to use but highly innovative and robust content management system.

Providence, RI (PRWEB) April 7, 2004 -- J. Winsper & Co., a full-service brand and marketing communications firm, announced today that it has become a partner of Newfangled Web Factorys agency alliance program.

As a partner, J. Winsper & Co. can provide its clients with a variety of web-based technological services and processes, including the exclusive arrangement of being a licensed developer for WebTop, an easy to use but highly innovative and robust content management system. The WebTop application enables J. Winsper & Co.s clients to reduce the normal development and design cycle by over 40% by leveraging RaPid prototyping. WebTop's "RaPiD" gray screen prototyping tools help improve the web site's structure, content, and functionality so that its clients can experience their web sites in a tangible way, before visual design and development begin. Through this highly efficient process, content creators and editors, developers, and designers can work on a site simultaneously in a collaborative, work environment.

This new, more efficient manner of developing web sites, regardless of how complicated or simple, breaks down the typical linear development process. The issue facing current clients is how they can combine strategy, content, functionality and design simultaneously without each step creating an adverse domino effect. With time to market issues, and post-implementation content management nightmares, clients cant afford to spend the time or money waiting for the next big chance to upgrade, refine or re-do their sites," states Jeff Winsper, president, J. Winsper & Co. WebTop mitigates all of those issues upfront and helps clients save literally tens of thousands of dollars during and after a site has been developed. We are fortunate to have staff that are trained exclusively on WebTop, a key advantage for integrating the brand experience into a fully-functional site."

J. Winsper & Co. (www.jwinsperandco.com) is a full-service brand advertising and marketing communications agency. It provides honest, compelling integrated communications that accelerates our clients business during times of discontinuous change. Blending two decades of rich experience with the vitality of a newly minted venture, the independent agency represents both emerging and established companies in a variety of industries, including technology, business-to-business, finance, retail, luxury and consumer markets. Client experience includes Aston Martin, United Bank of Switzerland, Cannondale, Raytheon Aircraft, Store 24/Tedeschi Food Shops, Youngs Beer, Full Armor, Information Builders, to name a few.