PETA Grabs Meat.com Web Site to Spread Vegan Message

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Web Surfers Seeking Fleshy Fare Will Get Low-Down on Meat-Related Risks

Just in time for the American Cancer Society’s Cancer Control Month (April), and in a move that’s bound to give meat moguls indigestion, PETA is borrowing the domain name Meat.com. Instead of finding recipes for chicken cordon bleu or tips for backyard barbecuing, visitors to Meat.com will learn that eating animal products has been conclusively linked to several forms of cancer, including cancers of the colon and prostate, and that the best way to protect their health is to adopt a healthy, humane vegan diet.

Studies in the American Journal of Gastroenterology, the International Journal of Cancer, the American Journal of Epidemiology, and many other medical periodicals show that eating meat increases a person’s risk of developing cancer and that a diet based on grains, fruits, and vegetables significantly decreases that risk. Consumption of meat and other animal products has also been linked to heart disease, strokes, obesity, diabetes, and other diseases, as well as life-threatening bacterial infections such as salmonella, E. coli, and listeria. And, of course, the best way to avoid contracting the human form of mad cow disease—new variant Creutzfeldt-Jakob disease—is to switch from beef burritos to bean burritos and from cow’s milk to soy milk.

People’s meat habit is hazardous to animals’ health, too. Animals on factory farms are mutilated, drugged, and subjected to many other abuses from which dogs and cats are legally protected. Pigs are confined to concrete-floored stalls and have their tails cut off—and, in the case of males, are castrated as well—without anesthetics. Chickens are jam-packed into wire cages in semi-darkness and suffer debeaking with a hot blade so that they can’t peck each other to death from stress. Calves raised for veal are taken from their mothers within hours of birth and kept chained in tiny, dark stalls.

"Eating meat causes cancer and obesity and leads to high blood pressure," says PETA Vegan Campaign Director Bruce Friedrich. "In 15 years, the meat moguls will be suffering the same reputation that big-tobacco magnates suffer today."

As part of the campaign, PETA is posting billboards in American cities with the largest cancer-treatment centers.

For more information, please visit Meat.com.

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Ravi Chand
PETA
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