Increase in number of CPG companies creating destination marketing sites.

(PRWEB) April 10, 2004 --Research and Markets announces the addition of this new report entitled "CPG Destination Sites: Measuring Customer Value Through Segmentation" to its offerings.

Several CPG companies have created destination marketing sites. The key questions asked in this report include How should CPG companies analyze traffic to marketing sites to better reveal usage patterns? and also how can analysis be used to understand ROI and drive future feature development?

Information provided includes:
- Visitor Segmentation Based on Frequency and Intensity
- P&G's Best Practice for Full-time Destination Sites

For a complete index of this report click on http://www.researchandmarkets.com/reports/58420

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