Zona's Network Design Launches NY1 Noticas

To launch NY1 Noticias, the Spanish-language spin-off of Time Warner Cables NY1 News, the channel turned to Hispanic-owned ZONA Design, Inc., the New York-based innovative motion design and branding studio, for their network design expertise.

NEW YORK, NY (PRWEB) April 12, 2004 --To launch NY1 Noticias, the Spanish-language spin-off of Time Warner Cables NY1 News, the channel turned to Hispanic-owned ZONA Design, Inc., the New York-based innovative motion design and branding studio, for their network design expertise.

ZONA created and produced a vast package of programming and identity spots for New York City, and each of the five individual boroughs, for the citys first 24/7 Spanish-language news channel. In addition, separate morning, evening and nighttime IDs for each borough were created, as well as for Noticias signature programming including News All Morning, News All Evening, News All Night, News All Weekend, Weather, Sports, In The Papers, Living, Latin World, World Beyond New York, Community Calendar, among others. The program and identity packages began airing in New York City and Bergen County (New Jersey) June 30th and in New Yorks Hudson Valley, September 24th.

Today, Latinos make up 30% of New York's marketplace and their numbers are growing rapidly. NY1 Noticias, which focuses on New York City news, launched on digital television channel 801, and has become must-watch television for all Hispanic New Yorkers.

So that NY 1 and NY1 Noticias would have similar brand attributes, ZONA incorporated some design elements of the NY 1 package, like the square behind the NY1 logo and the graphic elements representing the citys five boroughs, into the new package but shifted the color pallet and added exciting animations to create a distinct personality for the new channel.

I am a Latina New Yorker and there is an energy, a rhythm thats an integral part of my soul. The ZONA team and I choreographed iconic images, color and geometry and created spots that exude that Latin energy and are 'made to move," explained ZONA Design Director/Creative Director Zoa Martinez. For the 'I am a New Yorker IDs we filmed people from all five boroughs in our studio. The rest of the footage was more difficult to capture. Our team had to persevere through endless New York storms to capture compelling images, and with four ZONA cameramen roaming the five boroughs we were ultimately able to capture the shots we needed to create this extensive network package," she continued.

NY1 Art Director Christopher Mullen added, Our original idea for NY1 Noticias was to slightly modify the NY1 News appearance for the Latin market, however, ZONA took our initial concepts one step further. ZONAs approach had a more Hispanic flavor and their concept was an even better representation of what we felt our Latin market is. The staff of NY1 News and NY1 Noticias are very excited with the look and feel of the new station."

In addition to Director/Creative Director Zoa Martinez, ZONAs seasoned team, known for their distinctive and effective designs, included Executive Producer    Dennis Fluet; Designers Mark Lee and Agnes Nowakowska; Designers/Composite Artists Curt Neumann and Michael Mullen; Senior Composite Artist Andre Sam; Composite Artists Fabien Leon, Keith Kin Yan and Vishwanath Owen" Bush; and Directors of Photography Ismael Ramirez and Keith Kin Yan. ZONA utilized ADOBE After Effects, Illustrator, and Photoshop in the execution of this project.

NY1 Noticias was represented by Steve Paulus, Sr. Vice President and General Manager; Maritza Puello, Executive Editor; Christopher Mullen, Art Director; Scott Levin, Creative Services Director; and David Kern Creative Services Manager.

A musical underscore was composed by Peter Fish of Tonic (New York, NY). The final audio mix was engineered at NY1 by Creative Services Manager David Kern.

ZONA Design, founded in 1999, is an award-winning multi-disciplined design and branding studio, creating distinctive identities and motion branding solutions for all points of contact with the audience for television, programming, entertainment and advertising companies, domestically and abroad. The companys portfolio includes high profile projects for Disney/ESPN Networks, AOL Time Warner Networks, Encore Media Group, Rainbow Media Holdings, and the A&E television networks.

ZONA Design, Inc. is headquartered in the Empire State Building, 350 Fifth Avenue, Suite 321, New York, NY 10118. For additional information, or to see a reel, contact VP/Executive Producer Dennis Fluet at dfluet@ZONAdesign.com or by phone (212) 244-2900 or fax (212) 244-3101. Visit the ZONA Design web site at http://www.ZONAdesign.com

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