Trace A Mobile Phone Tracking Success Story

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Mobile Phone Tracking sites Locate and Trace A report huge increase in subscriptions

Mobile phone tracking company Locate and Trace A today announced a huge rise in the number of customers registering for its mobile phone tracking technology in the UK. Since launching the new mobile tracking service in October and November 2003 the company has been signing up hundreds of new business and family customers every month. "I'm pleased to say we're going from strength to strength," said Managing Director Jonathan Cook, "and are now one of the UK's leading mobile phone tracking service providers. Locate Mobiles targets business users and our sister website Trace A is geared towards mobile phone tracking for families. Part of our success is unlike some mobile tracking services we offer a clear pricing structure, which is either a monthly or annual subscription. A monthly account costs £5 and an annual £50 and covers 5 to 10 phones respectively."

Locate Mobiles and Trace A Mobile is based in London. Since its launch the companies mobile phone tracking site has featured in The Sun, The Metro, Evening Standard, Daily Express and Daily Record newspaper and on Radio 5 Live, as well as BBC Local Radio. The company also ran a successful Christmas radio advertising campaign on Magic Radio, which featured a teenage girl in a night club pretending to be round her friend’s house until her mum tries mobile phone tracking. "Mobile phone tracking has a whole host of other uses though,” explains Jonathan. “We are signing partnerships with vehicle tracking car manufactures as a cheaper alternative to GPS tracking and for use at major sporting events."

The company recently carried out market research on the appeal of mobile phone tracking to the public. The survey of 2,160 parents revealed safety-conscious parents are buying mobile phones for children as young as four. Fears about teenage runaways and child abduction have left UK parents desperate to keep tabs on their kids. Almost two thirds of mums and dads said they would register their children’s phone with an online mobile phone tracking service, if it meant they could locate the user’s position anywhere in the GB, via a switched-on mobile phone.

Acknowledging that mobile phone tracking provides parents with something of a moral dilemma, Jonathan Cook said: ”On the one hand you want to keep an eye on your kids, but on the other you don’t want to be seen to be constantly fussing or checking up on them. On balance though mobile phone tracking, combined with the already proven safety benefits of children carrying a phone, helps give parents peace of mind.”

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Jonathan Cook