(PRWEB) April 10, 2004
The Tiffin Company, manufacturer of the DivotMat, announced today the signing of a multi-year endorsement deal with Fred Couples. Terms of the agreement were not disclosed.
ÂThis represents an important step for DivotMat as we continue to build exposure and impact for our brand,Â said Scott Gold, CEO of The Tiffin Company. ÂPartnering with an athlete of FredÂs caliber reflects not only the strength of the DivotMat product but also our commitment to extend our exposure throughout the world.Â
Fred Couples will be prominently featured on DivotMat packaging and advertising including DivotMatÂs televised marketing.
Masters champion, Ryder Cup star, twice winner of the PGA Tour Player of the Year, Fred Couples is one of the world's most popular players. Fred has compiled both a great playing record and a worldwide following of fans who admire his athletic abilities and personal style. One of very few PGA Tour players to have recorded wins over the three decades of the 1980's, 1990's and 2000's, FredÂs most recent victory at the 2003 Shell Houston Open reflects his renewed dedication to the game, and a resurgence of this talented player to the forefront of golfÂs headliners. He joins Laird Small, director of the Pebble Beach Golf Academy, as a DivotMat endorser.
About The Tiffin Company
The Tiffin Company manufactures and markets DivotMat, the patent pending golf training aid. The DivotMat is a unique swing aid that allows golfers to see precisely how the club is coming through at the moment of impact with the ball. The DivotMat works by leaving a visual mark on a specially-printed paper image of a golf ball. The mark provides accurate feedback by showing the exact position and direction of the golf club in relation to the target ball. The DivotMat can be used by golfers of all skill levels in any area were there is enough room to swing a club safely.