Two Independent Specialty Agencies Retain ReverseReview to Target New Clients

ReverseReview, a New York based business development consultancy, announced that it has been retained by two leading independent agencies. ReverseReview employs the same processes used by the best agency review consultants, only instead of targeting new agencies for clients, targets new clients for agencies.

New York, NY (PRWEB) April 11, 2004 -- ReverseReview today announced that it has been retained by two leading independent specialty agencies; one a Med Ad News Top 50 Health-Care Advertising Agency serving both OTC and pharmaceutical clients and the other a traditional advertising agency serving some of the worlds largest beer, spirits, and beverage advertisers.

ReverseReview employs the same processes used by the best agency review consultants, only instead of targeting new agencies for clients, targets new clients for agencies. Based on proven best practices in sales and marketing, ReverseReviews process methodology empowers agencies to leverage their strengths against the best prospects. Further, ReverseReview provides proactive leadership and facilitation, which is a consistent challenge for agency management in a 'do more with less economy.    

After seeing the Ad Age 2003 Salary Survey, it became apparent that new business development would need to become a critical function for agencies in 2004. Agencies are embracing the concept of business development on demand," said Mark Nathanson, founder of ReverseReview, and prior business development executive with global integrated agencies including Ogilvy and Rapp Collins Worldwide.

About ReverseReview:

ReverseReview, a New York based business development consultancy, specializes in helping agencies proactively target and engage the right prospective clients. Through the application of proven best practices and tools, ReverseReview levels the playing field with prospective clients and puts agencies back in control of their own destinies. For more information about ReverseReview visit www.ReverseReview.com or call (718) 453-3323.