Quality Restaurant Ventures Announces Opening of First Westshore Pizza Location in 35-Unit Deal

Quality Restaurant Ventures, Inc. (OTC Pink Sheets: QRVI), franchiser of Sobik's Subs sandwich restaurants and Head West Enterprises, LLC, franchiser of Westshore Pizza, are pleased to announce the opening of the first Westshore Pizza location in a 35- unit deal with DGHI, LLC.

HEATHROW, FL (PRWEB) April 11, 2004 --Paul Samson, Managing Member of Head West Enterprises, LLC, the franchisor of the Westshore Pizza brand, said the Westshore Pizza location opened four weeks ago and has been highly successful. "DGHI, the developer, is very happy with the success and has signed up to develop 35 locations down the Manatee - Naples corridor of I-75," Samson said. "That corridor is quintessential Florida. It's a beautiful strip of land and one of the fastest growing areas in the state. It's perfect for Westshore development."

Westshore Pizza currently has 42 stores that are predominantly located in the greater Tampa Bay market. The company has plans to expand into much of Florida and has opened several locations in the Orlando market this year.

QRVI recently acquired a part of Head West Enterprises to combine economies of scale in marketing, purchasing and accounting and to help Westshore Pizza attract larger and more sophisticated developers.

Quality Restaurant Ventures, through franchising of Sobik's Subs, has been in the submarine sandwich business for more than 35 years in Central Florida. Quality Restaurant Ventures' affiliate company, Ultimate Franchise Systems, Inc. (OTC Bulletin Board: UFSY), currently has investments in approximately 440 franchised restaurants in 30 states throughout the United States. These brands include Gator's Dockside Restaurants, Jreck Subs, Inc., Central Park Hamburgers, Li'l Dino's Deli and Grille and New York Burrito.

For more information, please contact: Daniel R. Patterson, President of Quality Restaurant Ventures, Inc. at 1-877-655-4300.

This press release may contain forward-looking information within the meaning of Section 27A of the Securities Act of 1933 or Section 21E of the Securities and Exchange Act of 1934 and is subject to the safe harbor created by these sections. Quality Restaurant Ventures, Inc. and Ultimate Franchise Systems, Inc., assume no obligation to update the information contained in this press release. Certain information included herein may contain statements that are forward-looking, such as statements relating to plans for future expansion and other business development activities as well as operating costs, capital spending, financial sources and the effects of competition. Such forward-looking information is subject to changes and variations which are not reasonably predictable and which could significantly affect future results. Accordingly, such results may differ from those expressed in any forward-looking statements made by or on behalf of the Companies.

See us on the web at www.sobiks.com and www.qualityrestaurantventures.com and www.westshorepizza.com

SOURCE Quality Restaurant Ventures, Inc.

CONTACT:         Daniel R. Patterson, President of Quality Restaurant Ventures,
                 Inc., +1-877-655-4300

URL:             http://www.qualityrestaurantventures.com