Parsippany, NJ (PRWEB) April 13, 2004 -
This month, All Metals and Forge LLC is celebrating the tenth anniversary of its popular email newsletter, MetalsWatch. The monthly publication contains articles about the steel industry, metals industry, and other heavy industries.
While Lew Weiss, President of All Metals and Forge LLC, doesnÂt consider himself an Internet pioneer, his company was among the first to see the potential of the email newsletter as a customer relationship vehicle.
ÂMost people in my industry tend to have a buy-sell view of the customer,Â says Weiss, ÂMy view is that I want to be more than just a supplier. I want to be a partner.Â
Weiss recognized early on that an email newsletter gave companies the chance to turn themselves into information resources, and that this would eventually increase sales. Today this concept is known as Âpermission marketingÂ and is widely practiced.
MetalsWatch, which provides news to readers in the steel industry, metals industry, and other heavy industries, has 28,000 readers. The email newsletter is prepared in conjunction with Tom Stundza, editor of Purchasing Magazine.
Weiss credits the MetalsWatch email newsletter with being a major factor in his companyÂs steel and metal sales.
ÂThere was a time when we questioned the value of the email newsletter, and whether people were really reading it,Â says Weiss, ÂSo we gave it a rest for a bit, but were bombarded by requests about MetalsWatch.Â
Asked what advice he would give to young companies starting their own email newsletter, Weiss says, ÂDonÂt expect to make money quickly. You have to be patient and give it time to grow.Â
About All Metals and Forge
All Metals and Forge, LLC (http://www.steelforge.com) is the premier U.S. supplier of specialty steel and metals. The company provides custom metal forging facilities, including open die forgings, seamless rolled rings, and contour rings in a variety of metal and alloy grades. The company distinguishes itself through long-term partnership with its clients that seek a win-win relationship. All Metals and Forge, LLC prides itself on being ISO certified.
Click on steel industry email newsletter to subscribe to MetalsWatch.
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