MarketingSherpa Publishes New 'Buyer's Guide to Web Analytics': 53 Software Products from 48 Vendors Compared

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New "Buyer's Guide to Web Analytics: Software to measure your Web site & landing pages" compares 53 products from 48 vendors including WebTrends, ClickTracks, WebSideStory, IBM, Vividence, and Site Meter. Designed to help marketing professionals and site managers shopping for new analytics software. Includes pricing, features, company stability, and service comparison charts.

MarketingSherpa published the first edition of its 'Buyer's Guide to Web Analytics: Software to measure your Web site & landing pages' today. Written in clear, non-technical English, the Buyer's Guide is designed for marketing professionals in the US, Canada, and the UK. The 245-page Guide, edited by Terry Lund, is available at

The Buyer's Guide features easy-scan comparison charts as well as detailed profiles for 53 software packages in low, mid, and high-price points from 48 vendors including: WebTrends, ClickTracks, WebSideStory, RedSheriff, IndexTools, Vividence, IBM, Mach5, WatchWise, Urchin, and Sane Solutions.

547-named analytics software customers from A.G. Edwards to ZiffDavis, are listed in the Guide's Client Name Index. Other clients named include AT&T, Bank of America, British Airways, CBS, Coca-Cola, Dell, Dupont, EBay, Ford Motor Company, GE, H&R Block, Johnson & Johnson, Lands' End, McDonalds, Microsoft, Otis Elevator, Pfizer, RadioShack, Sega, Shell Oil, and The Vatican.

MarketingSherpa, best known for weekly Case Studies on marketing, has published two prior Buyer's Guides - the Buyer's Guide to Search Engine Optimization Firms (now in its 3rd edition) and the Buyer's Guide to Email Broadcast Vendors. All are available at

Accredited journalists may obtain free review copies of any MarketingSherpa publication by contacting Carol Meinhart at or by calling customer service at (501)767-6600.

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