Ambient Media is growing in popularity in the U.S.

Ambient media forces advertisers to think on a much wider plain and to realize that media is completely open-ended, it's everywhere. Unlike broadcast and print, ambient is more in your face and you connect with it at a very immediate, emotional level. You either like it or you dont. With a commercial you can turn it off, with a print ad you can turn the page, but with ambient - it's unavoidable and that's why it's so powerful.

(PRWEB) April 14, 2004 -- Ambient Media has recently gained recognition in the U.S. as an effective and efficient means to showcase advertising in unusual public spaces, as consumers have become less attentive to traditional forms of advertising. Ambient Planet is a UK company who opened offices in the U.S. four years ago to service the budding ambient media business.

Four years ago, Ambient Planet may have been perceived as quirky, novel and even mis-guided. Today, Ambient Planet services a growing number of blue-chip advertisers wanting to experiment in new media formats. "Ambient media forces advertisers to think on a much wider plain and to realize that media is completely open-ended, it's everywhere. Unlike broadcast and print, ambient is more in your face and you connect with it at a very immediate, emotional level. You either like it or you dont. With a commercial you can turn it off, with a print ad you can turn the page, but with ambient - it's unavoidable and that's why it's so powerful." says Ambient Planet President, Perry Kirk.

Some recent examples of ambient advertising include ads on casino ticket vouchers, prescription pharmacy bags, dry cleaner hangers & bags, golf carts and pizza boxes. Ambient Planet's client roster includes Continental Airlines, Wrigley's, Rubbermaid Products, Bank of America, Citibank, Bose Electronics, ABC Family Channel, TNT Networks, among others.

Whether used stand-alone or in conjunction with a more traditional advertising campaign, this fresh type of advertising is expected to become more and more visible as it is an innovative and cost effective way to effectively target consumers.