A Master-ful Win for Rifle Shafts

Rifle Project X and Rifle Flighted steel shafts win first- and second-place at the 2004 Masters Tournament.

TORRINGTON, CT (PRWEB) April 15, 2004 -- Viewers witnessed more than history in the making at the 68th Masters. They saw a demonstration of performance through innovative shaft design as Rifle Project X and Rifle Flighted steel shafts claimed first- and second-place respectively at the hallowed grounds of Augusta National Golf Club.

Were extremely excited that our Rifle shafts played a role in what is already being hailed as one of the best Masters tournaments of all time," says Ray Lucas, vice president of sales and marketing for Royal Precision. I think Rifles success really comes down to performance and making a winning difference. Its true that Royal Precision does not make the most steel shafts in the world, but we do make the worlds highest-premium steel shaft. And, when performance matters, the best players in the world turn to steel shafts designed for winning results."

Designed by Royal Precision - Americas first steel shaft manufacturer - Rifle-branded steel shafts combine four advanced technologies to produce steel shaft innovation unparalleled in the industry. Only Rifle steel shafts offer: Frequency Matching that perfectly matches a set of clubs through electronic calibration; Stepless Design Technology that eliminates the energy-robbing 'steps found on most other steel shafts, and provides greater accuracy and a smooth, yet solid, feel at impact; Patented Internal 'Rifling that transfers energy more efficiently than other steel shafts, reduces vibration and increases distance; and advanced Flighted Technology that features produces variable ball trajectories for different clubs within a single set.

Headquartered in Torrington, Connecticut, Royal Precision Inc. is a leading designer, manufacturer and distributor of high-quality, innovative golf club shafts, including the Rifle shaft which features Royal Precision's "Frequency Coefficient Matching" technology designed to provide consistent flex characteristics to all the clubs in a golfer's bag. Royal Precision is also a designer and distributor of Royal Grip® golf club grips offering a wide variety of standard and custom models, all of which feature durability and a distinctive feel and appearance. For more information, call 800-811-2795 or visit the Royal Precision website at www.royalprecision.com.

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