ePersonals.com Launches PrivateCall: Allowing its Members to Communicate with Anonymous Private Phone Calls.

PrivateCall "breaks the sound barrier" for members of ePersonals.com.

SEATTLE, WA (PRWEB) April 22, 2004 -- ePersonals.com, a leading online dating service provider, today announced the launch of PrivateCall, a new technology developed by Phone Matrix Inc., a Toronto, Canada-based company, which will allow its members to communicate through private phone calls. The PrivateCall system has been integrated into the ePersonals.com website, which enables users to send phone invitations to other users, which can be accepted or declined. Once the call invitation has been accepted and a call time has been scheduled, the Phone Matrix network will place the call to both users and connect them. The service will initially be pre-bundled into the ePersonals monthly subscriptions as a free 10-minute phone card. Non-paying members can purchase pre-paid phone minutes to their account in 30, 60 and 120 minute increments, for as low as $9.95. These minutes can be used at any time and do not expire. Users will now not only be able to contact other members through their email messaging system and instant messaging, but can actually talk to someone they are interested in, anonymously.

ePersonals.com, headquartered in Seattle, WA, serves over a half million active singles worldwide. Jason Llorin, President and CEO of ePersonals, Inc., said, I believe that offering our members the ability to talk to other members will greatly enhance the user experience on our dating service and effectively increase the value of each of our paying members substantially. The PrivateCall" feature also sets us apart from other online dating services which rely on email as their primary communication tool."

Andy Siks, President of Phone Matrix Inc. said, Finding the right match on a dating site means sifting through many candidates, week after week. Relying on a computer keyboard to determine compatibility is a lengthy, time-consuming, and ineffective process. The rapid interaction of a phone call is clearly the quickest way to establish a personality fit -- turning weeks of email into minutes on the phone.

The challenge for the dating industry was to arrive at the right formula for combining the Internet with the phone. Today, with PrivateCalls breakthrough contact model and its simple, natural user experience, singles can instantly put their searches into high gear.

Were very proud to be collaborating with ePersonals, who have demonstrated extraordinary growth through leadership in innovation, and whose keen technical skills have permitted them to be among the first to deliver PrivateCall advanced services."

About ePersonals.com
Headquartered in Seattle, Wa., ePersonals.com is a leader in bringing technology-based dating services to singles. Founded in 2002 by Jason Llorin, CEO and co-owner of Lovesites.com, who felt that the current online dating services lacked basic user ability features and decided to develop a dating service that was clean and easy to use, and had features that enhanced the users online dating experience. Some of these tools introduced have been a private 1-on-1 web-based instant messenger, pre-formatted messages, gentle declines, and advanced matching technology. For more information on ePersonals.com, visit corporate.epersonals.com.

About Phone Matrix Inc.
With head offices in Toronto, Canada, Phone Matrix Inc. is an innovator in the communications industry. The company was founded with a single mission -- to conveniently allow members of dating sites to connect by telephone. The PrivateCall solution features a unique proactive contact model, delivering the ultimate ease-of-use experience, while its plug-and-play implementation gives dating service providers immediate ROI and reduced churn. With its rapid acceptance in the marketplace, PrivateCall has set the standard of excellence for anonymous phone contact.

ePersonals, Inc. Contact:
ePersonals, Inc.
Jason Llorin, 206-203-1743

Phone Matrix Inc. Contact:
Phone Matrix Inc.
Jaye Goldberg, 416-250-7438
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