Definitive Press offers superb interactive marketing solution for the advertising industrys premier awards ceremony

The next time you attend an award show ceremony, be prepared to take home with you the best part of the show, the winners. Thats right. The 2004 International ANDY Awards is proud to work with Definitive Press to produce its advanced and unprecedented multimedia direct marketing piece for award show attendees. Definitive Press has created a dramatically effective promotional piece for us that uses audio, video, hi resolution imagery and animation to immerse the user in the awards ceremony experience," says Joan Minihan Reilly, Associate Director of the International ANDY Awards. The Defpress Multimedia Marketing Solution provided our organization with an invaluable tool that bridges our marketing efforts by drawing users to both our website and the award winners web sites." Definitive Press direct marketing campaigns improve the top and bottom line through increased web traffic, reuse of existing creative investments and maximizing brand and channel cohesion.

New York, NY (PRWEB) April 19, 2004 ---The next time you attend an award show ceremony, be prepared to take home with you the best part of the show, the winners. Thats right. The 2004 International ANDY Awards is proud to work with Definitive Press to produce its advanced and unprecedented multimedia direct marketing piece for award show attendees.

Definitive Press has created a dramatically effective promotional piece for us that uses audio, video, hi resolution imagery and animation to immerse the user in the awards ceremony experience," says Joan Minihan Reilly, Associate Director of the International ANDY Awards. Defpress Multimedia Marketing Solution" provided our organization with an invaluable tool that bridges our marketing efforts by drawing users to both our website and the award winners web sites." Definitive Press direct marketing campaigns improve the top and bottom line through increased web traffic, reuse of existing creative investments and maximizing brand and channel cohesion.

About Definitive Press
Definitive Press develops industry proven, intuitive multimedia marketing solutions for retail, travel, real estate, healthcare, entertainment, publishers, and not-for-profit clients delivered via CD-ROM, DVD-ROM, Internet, Wi-Fi and email. The state of the art, premium custom solutions are designed to meet specific client and project requirements and deliver outstanding ROI by increasing sales and assuring perfect brand and multi-channel cohesion.

Definitive Press products complement existing catalog mailings and websites, and also connect to existing e-commerce systems and membership programs, thus completing the browsing and purchasing loop for increased conversion and revenue. Leading Fortune 500 companies all over North America, Europe, and Asia have used Definitive Press solutions to enhance the visual communication of their products and build their brands online and offline. Definitive Press is a privately funded company based in New York City.

About The International ANDY Awards
The goal of the competition is to honor creativity in advertising throughout the world, recognize the contributions of individuals and companies who create the work and encourage raising the standards of craftsmanship in the industry. The ANDY awards are one of the only not-for-profit award shows in the industry where proceeds go directly to The ADVERTISING Club Foundation to fund its education initiatives. The Foundation is committed to supporting and cultivating talent entering the advertising and marketing industry. The ANDY Awards also recognize the best student work from around the world.