CrossCheck VP Bob Ficarra Returns

CrossCheck Vice President Bob Ficarra has returned to CrossCheck to head the company's partner relations department and ISO relations department.

ROHNERT PARK, CA (PRWEB) April 19, 2004 --CrossCheck, Inc. has announced the appointment of Vice President Robert Bob" Ficarra. Ficarra recently returned to CrossCheck to lead the companys partner relations department and independent sales office (ISO) department. His new responsibilities will include helping partners and ISOs to increase sales, and representing the company at various industry functions. He will also oversee the departments support staff, and work directly with CrossChecks current group of over 50 partners and more than 1,600 ISOs.

Bobs expertise and unparalleled drive to succeed will be invaluable as we continue to expand this very important sales channel," said CrossCheck President and CEO J. David Siembieda. We are all excited that he is returning."

Ficarra left CrossCheck in 1998 to spend more time with his family, to travel, and to be a sales and marketing consultant for several companies in the North Bay. Shortly after the creation of CrossCheck, Ficarra came aboard and worked directly with industry expert Paul Green and CrossCheck founder Timothy LaBadie. Ficarra was instrumental in building partner and ISO relationships for the company. During his time as vice president of sales, Ficarra helped develop the TeleSales channel and led the company to record sales levels. He also served the company as Vice President of Marketing. Ficarra later became vice president of product, planning and development. In this capacity, he was responsible for developing ChecksByNet, a patent-pending service for Internet check acceptance; CheckNow, a fax and telephone check acceptance program; and launching the companys first Web site. Before coming to CrossCheck, Ficarra was the National Sales Manager of InstaCheck.

CrossCheck, Inc. provides check guarantee for a variety of merchants nationwide. For more than 20 years, its goal has been to increase merchants profits by allowing them to accept more checks and to provide their customers with payment flexibility. Annually, CrossCheck handles and guarantees billions of dollars worth of transactions for its retail and dealer outlets. CrossCheck is known for industry firsts and cutting-edge technology. For more information, visit http://www.cross-check.com.