Fair-Trade Online Advertising

Pay Per Click (PPC) search engine advertising is king. Or is it? Most online advertisers now find themselves in a bidding war against the largest companies in their industry...

(PRWEB) April 20, 2004 -- Pay Per Click (PPC) search engine advertising is king. Or is it? Most online advertisers now find themselves in a bidding war against the largest companies in their industry. How do smaller businesses compete? Most cannot; therefore, good search engine placement, and other targeted advertising opportunities are in high demand.

Recognizing this, Northwest Photoworks (www.nwpw.com) has created www.adproposal.com - an advertising portal developed to connect marketing professionals to high-quality web publishers directly.

www.adproposal.com is a fair-trade online advertising barter system that allows Advertisers to post and manage their campaigns free of charge. The Advertiser may specify exactly what they're searching for, and pre-screened Publishers may respond with "ad proposals" that fit the advertisers needs. From here, the Advertiser may accept the proposals, deny the proposals, or respond with counter offers.

"I believe that there are thousands of Advertisers looking for high-quality targeted advertising at a fair price. There are also thousands of high-quality websites that have a hard time selling their ad space, so we'd like to connect the two. Our service is free for Advertisers, and Publishers are only obligated to pay a small commission if we help them sell some ad space" says Nick Morley, a new media agent.