Trace A's Mobile Phone Tracking service is a Winner for the London Marathon

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Mobile phone tracking technology supplied by Trace A used by the BBC to track ten celebrity runners in the 2004 London Marathon

Trace A congratulates Sir Ranulph Fiennes, Nell McAndrew, Lorraine Kelly, Adrian Moorhouse and all the other celebrity fun runners in this years London Marathon who each carried a mobile phone connected to Trace A Mobile’s mobile phone tracking service.

Teaming up with the BBC, Trace A was pleased to provide the on-screen mobile phone tracking service which showed the position of 10 celebrity runners. Each runner carried a mobile phone during the race with the account accessed by the BBC’s race team. Also accessed by the police, the mobile phone tracking technology not only provided the BBC with the runner’s live positions, but also aided the police and emergency issues with any security issues.

“This is one of many new mobile phone tracking projects we are involved with,” said Managing Director Jonathan Cook, "I'm pleased to say since launching the new mobile tracking service in October and November 2003 we're going from strength to strength and are now one of the UK's leading mobile phone tracking service providers. Locate Mobiles targets business users and our sister website Trace A is geared towards mobile phone tracking for families. Part of our success is unlike some mobile tracking services we offer a clear pricing structure which is either a monthly or annual subscription. A monthly account costs £5 and an annual £50 and covers 5 to 10 phones respectively."

Locate Mobiles and Trace A Mobile is based in London. Since its launch the companies mobile phone tracking site has featured in The Sun, The Metro, Evening Standard, Daily Express and Daily Record newspaper and on Radio 5 Live, as well as BBC Local Radio. The company also ran a successful Christmas radio advertising campaign on Magic Radio which featured a teenage girl in a night club pretending to be round her friend’s house until her mum tries mobile phone tracking.

The company recently carried out market research on the appeal of mobile phone tracking to the public. The survey of 2,160 parents revealed safety-conscious parents are buying mobile phones for children as young as four. Fears about teenage runaways and child abduction have left UK parents desperate to keep tabs on their kids. Almost two thirds of mums and dads said they would register their children’s phone with an online mobile phone tracking service, if it meant they could locate the user’s position anywhere in the GB, via a switched-on mobile phone.

Trace A Mobile

"For Peace Of Mind 24/7 365 Days A Year"

Tel: +44 (0)8709 220724 Fax: +44 (0)8717 333454

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Jonathan Cook
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