WAIPAHU, HI (PRWEB) April 21, 2004 -
Andrea Kane likes the ÂintimacyÂ an Internet storefront offers. She likes being able to listen to her customers Â no matter where they are in the world -- and provide them with a product they want, instead of a product they walk in and pick. It is this ÂintimacyÂ that has increased her online sales.
ÂWhen you walk into a store, you get whatÂs on the shelf,Â said Andrea Kane, creator of MarleyÂs Own, a natural skin care line. ÂNot everybody wants a scented body butter. Some people have very sensitive skin and donÂt want any preservatives in their skin creams. I offer my customers a choice of what goes into the end product theyÂre ordering.Â
MarleyÂs Own is a home-based business on Oahu. But there arenÂt stacks of body butters and creams sitting around KaneÂs house. Each product is made to order and shipped within two days to ensure freshness. If the customer doesnÂt want fragrance added, the order is unscented. If the customer wants all-natural, the order is made without preservatives and has an expiration label that reads, ÂMade with Aloha and will last untilÂ Â
ÂPreservatives arenÂt always necessary,Â said Kane. ÂI have a customer who is on chemotherapy who buys creams without preservatives because she feels she has enough chemicals in her body right now. Many of my customers would rather get a smaller size container that is 100 percent natural with an expiration date, than get a larger container that has additives.Â
Kane may have the right idea. According to the most recent statistics from the U.S. Market for Natural Personal Care Products, retail sales of natural/organic skincare, hair care and cosmetics reached more than $3.9 billion in 2003 and is expected to reach close to $6 billion by 2008.
ÂWhen I write that a bit of Aloha goes into each item, I mean it,Â Kane said. ÂEach time I place the label on my product, I feel a sense of satisfaction. I just want to sit back and admire it like a work of art.Â
MarleyÂs Own also sells products on eBay, sometimes at significantly lower prices.
ÂI believe that every woman should be able to afford to feel beautiful,Â explains Kane. ÂNot everyone can afford a $75 body scrub at the spa. ItÂs not altruism, itÂs good business. I know that each time someone spreads my product on their body, they are spreading a piece of Aloha from MarleyÂs Own, and the quality of my body butters and creams draws them to my website. And with each repeat order, I know itÂs something good. ThatÂs what I call customer service.Â
MarleyÂs Own product line offers more than 18 body products, many of which contain Hawaiian Kukui nut oil, used for centuries in Hawaii to treat skin conditions like eczema, psoriasis and acne. Kane is adding in-home parties next month. If youÂd like to discover MarleyÂs Own, visit http://www.marleysown.com or call (808) 371-1853.
P.O. Box 595
Pearl City, HI
Contact: Andrea Kane (808) 371-1853
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