FFToolbox.com Reports Record Growth during 2003-2004 Fantasy Football Season

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By providing detailed free Fantasy Football information, entertaining articles and active Internet Message Boards, Fantasy Football Toolbox, (http://www.FFToolbox.com), increased its Internet traffic by over 400%. Fantasy Football players revisit FFToolbox.com obtaining free tips and information and subsequently winning their leagues.

– By providing detailed Fantasy Football information, entertaining articles and active Internet Message Boards, Fantasy Football Toolbox, (http://www.FFToolbox.com), increased its Internet traffic by over 400%. Throughout the Fantasy Football season (April 2003 – March 2004), FFToolbox.com provided weekly updates of various information including player rankings, unique articles and player news for the Fantasy Football fan. In addition, FFToolbox.com was able to issue this information free of charge, which was what ultimately lead to this growth.

The biggest draw to FFToolbox.com is its Cheat Sheets and Player Rankings. Every week during the preseason and during the season, FFToolbox.com updates its forecasted player rankings. Users come back each week to learn what the new rankings are and get an edge in their Fantasy Football leagues. While similar sites typically charge a fee for this information, FFToolbox.com provides it free. Jeff Christiansen, founder, says “The preseason cheat sheets make it easy for anyone to walk into a Fantasy Football draft and compete.”

Another feature that FFToolbox.com provides to their users is unlimited use of an Internet Message Board. Users on the message board solicit advice from other Fantasy Football players about how to rearrange their “fantasy” team, and win that week’s match up. Users can post ideas about which players are “hot” or “not.”

For the past few years, FFToolbox.com has also published articles by various contributing writers. Users look forward to reading articles about “Sleepers”, or long shots; rookies that perform well; and coaching impacts. The articles combined with other tools at FFToolbox.com keep users coming back.

Fans of FFToolbox.com have written emails and letters stating their excitement about the site: “I am in two leagues and both leagues I am playing for the Championship with help from your site.” - B.R. “ I am a Rookie owner this year…Thank You FFToolbox guru's, your pages were the most beneficial in leading my expansion team to a Super bowl win.” – K.B. “You guys do a solid job with the web; I used your site every week before putting a lineup in.” – J.S.

This year, FFToolbox.com expects to continue its growth throughout the year. Plans for expansion include customizable cheat sheets and player ranking lists, providing even greater value to the user. Users will be able to tailor the cheat sheet/ranking output based on their league’s scoring system. FFToolbox.com has also hired five additional writers to contribute along with three writers from last year. FFToolbox.com is excited to have eight unique viewpoints. Finally, “mock drafts” will be the highlight of the preseason and are already being published in their initial phases.

FFToolbox.com provides Fantasy Football players with a wealth of knowledge. All the information published on FFToolbox.com is free to any users at any point in the season. The information includes player cheat sheets and rankings; articles; Internet message boards; and editorials. FFToolbox.com looks forward to the 2004-2005 Fantasy Football season, and is excited to provide better information this year.

About Fantasy Football Toolbox – FFToolbox.com

For the past five years, FFToolbox has brought free fantasy football cheat sheets, drafting tips, keepers, sleepers, busts, rookie ratings, mock drafts results, fantasy advice, fantasy picks, auction info and anything else that will help answer "Who should I draft?". During the season, FFToolbox.com has weekly fantasy football cheat sheets / rankings, FF news and information to help answer your "who should I start?" questions.

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