Remy Amerique & ScentAir Technologies Unveil New Scent Sampling For Spirits Industry

Scented isles allure consumers to sample Mount Gays new flavored vanilla and mango rums. For the launch of Mount Gay Rums new flavored vanilla and mango rum, Remy Amerique has selected several liquor retailers nationwide to debut a revolutionary new scent dispensing system by ScentAir Technologies, Santa Barbara, CA. The new scent devices create the fresh aroma of Mount Gays new flavored rum as part of a Point-Of-Purchase, On The Shelf, In-Isle, and Scented In-Store Demo display.

(PRWEB) April 22, 2004 -- Santa Barbara ----Scented isles allure consumers to sample Mount Gays new flavored vanilla and mango rums. For the launch of Mount Gay Rums new flavored vanilla and mango rum, Remy Amerique has selected several liquor retailers nationwide to debut a revolutionary new scent dispensing system by ScentAir Technologies, Santa Barbara, CA. The new scent devices create the fresh aroma of Mount Gays new flavored rum as part of a Point-Of-Purchase, On The Shelf, In-Isle, and Scented In-Store Demo display. As consumers walk by the display, a motion sensor emits the vanilla or mango scents, which were developed specifically to match the true Madagascar Vanilla and Mexican Mango in the Mount Gay Flavored rums. Remy is extremely excited to add ScentAirs scent sampling technology as a unique marketing tool for the liquor industry," says Nicolas Guillant, brand manager of Mount Gay Rum. Introducing this cutting edge scent technology is Remys way of allowing customers to experience Remys products, before actually tasting them. The aroma increases curiosity and the desire to taste the product."

ScentAir not only creates enticing aromas, it helps sell product," says Forrest Fleming, ScentAir chief executive officer. Tests results with ScentAir have shown that adding a food scent increases sales by as much as 50%. Now brand marketers can use scent to sample new products, increases sales, build brand equity, as well as enhance the retail environment," adds Fleming.

ScentAir Technologies, the leader in providing scent marketing and scent sampling for retail/brand applications, offers patented scent systems proven to increase category/brand sales and enhance the appeal of retail environments. These systems release high quality scent in a subtle, clean and controllable way, without the use of sprays, aerosols or heated oils.
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