Auto-Whitelisting Delivers Legitimate Emails Through AntiSpam Filters

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ActivatorMail, a popular email service, has announced deployment of fully automatic whitelisting to guarantee rapid delivery of critical emails from clients, customers, and friends right through heavy antispam filtering.

Imagine for a moment if you sent someone an email, they could communicate straight back to you without the fear of loosing their email messages to capture by aggressive antispam filtering. Whitelists may be used to guarantee delivery right through antispam filters. ActivatorMail's new 'intelligent' email servers automatically whitelist using this method, expediting delivery of legitimate emails. This unique auto-whitelisting is designed with the premise that if you send many messages TO, any message FROM is most likely not to be spam.

ActivatorMail may be setup in minutes and works with any standard web browser or email client, like Outlook, Eudora, Netscape or any standard email server, like Microsoft Exchange, Unix/Linux SendMail, etc. The service includes aggressive antivirus scanning and there is no expensive software to purchase and install, saving thousands of dollars in up-front and ongoing expenses.

Industry analysts say money is being lost, customers are being lost and key opportunities are being missed because our best-laid spam efforts are mistakenly throwing the baby out with the bath water. Blocked legitimate email, or false positives, is costing U.S. businesses roughly $3.5 billion this year alone, according to a new study from San Francisco-based Ferris Research Inc.

In addition, internet service providers are blocking substantial amounts of permission-based emails, mistaking them for spam. ISPs failed to deliver 18.7% of opted-in emails sent to their subscribers between July 1 and December 31 2003, according to a study by email performance management company Return Path, Inc., New York. NetZero topped the list with the highest percentage of non-delivery at 37.7% of permission-based email, followed by SBC Global/Yahoo at 26.7% and Mac with 26.2%.

Activatormail whitelists may even be installed before hand, before services are 'turned on', to assure critical email deliveries right from the beginning.

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Roger Heath
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