Miracle Baby Inspires New York Businesswoman
Donna Bliss turned adversity into a thriving business and more orders than she can handle!
New York, NY (PRWEB) April 24, 2004 -- Even in the worst of times, Donna Bliss believed in miracles . . . why wouldn't she? She, her family and business are all tied together in one package as the result of a tiny little miracle named Jillian Nicole. And Bliss also finds it quite 'miraculous' that in the period of less than two years, she has moved from the unemployment line to a full-time business owner whose already profitable My Miracle Baby.com (www.mymiraclebaby.com) has become the subject of a book about work-at-home Moms, several news clips as well as a 2-page accolade in Queens Parent Magazine.
Having emotionally survived infertility and several miscarriages, topped by the loss of her job, Bliss found strength and inspiration in her long-awaited miracle baby, Jillian. Soon, with a closet full of barely used infant clothes acting as the catalyst, she began selling baby clothes on eBay with amazing success. Seeing the potentially large market for affordable baby clothing and accessories, Bliss started her own company, made contacts, hired help, and set about developing a thriving business that now allows her to work from home.
While My Miracle Baby.com got its early start with about 50 odd items purchased on EBAY, the owner says its continued success is due to the great buys she makes from major suppliers who now seek her out to purchase overruns, overstocks and closeouts. Companies include Carter's, Oshkosh, Little Me, Baby Gap and more . . . "New clothing is 75% of my business," states Bliss, "but the surprise of the past year was the enormous success of personalized gifts and keepsake items. People seem to love anything personalized with a child's name, and that segment of my business has become so popular that I now employ my own full time embroiderer and we are literally working around the clock to try and keep up."
As for future expansion, Bliss says there is no end to her plans. Regardless of what you heard, DOT COMS are not dead. You just have to remember that this is a service business above all. I have one of the highest customer retention rates in the industry and that is because of our pricing, quality, selection, but mostly because this business is run with heart."
Bliss will open Sweet Baby Products.com for upscale baby gifts and Preemie Baby Clothing.com -- a site which fills a gap in the baby marketplace. There's another little bonus in the works for parents too. "Many mothers who shop at My Miracle Baby.com have actually come to know each other through the 'miracle baby' stories we let them share on the site. Soon they'll be able to do clothing exchanges through us too.
This enthusiastic entrepreneur is decidedly pleased with the turn of events in her life and says, "I'm so pleased that despite reports discouraging to small businesses, my hard work and persistence have paid off . . . last quarter we had record breaking sales and we haven't come close to reaching the top.
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