Ploom Creates Promotional Materials for Black Rock Burning

Through his acclaimed design consultancy Ploom (www.ploom.com), designer Haig Bedrossian is known for providing creative branding solutions and integrated marketing for a rich variety of media worldwide -- especially for those in the film and creative industries. Now Bedrossian announces his design and creation of a cool, vibrant and visually striking promotional package for the highly anticipated upcoming documentary film BLACK ROCK BURNING (including the film's packaging, poster, website, and opening titles).

(PRWEB) April 24, 2004 --Through his acclaimed design consultancy Ploom (www.ploom.com), designer Haig Bedrossian is known for providing creative branding solutions and integrated marketing for a rich variety of media -- especially for those in the film and creative industries. Now Bedrossian announces his design and creation of a cool, vibrant and visually striking promotional package for the upcoming documentary film BLACK ROCK BURNING (including the film's packaging, poster, website, and opening titles).

An anticipated independent documentary from Dezember Productions (directed by Kim Barr) about Nevada's famous annual "Burning Man" arts festival, BLACK ROCK BURNING provides a fascinating look at the more than 50,000 artists and free spirits who take part in the famous festival (of which the "Burning Man" is the high point). For the film's promotional materials, Bedrossian was the logical choice, as he is not only a highly successful brand strategist, but he has also designed film posters for a number of other films, including the acclaimed documentary BROWNSVILLE: BLACK AND WHITE by Richard Broadman.

For BLACK ROCK BURNING, Bedrossian's energetic, richly detailed designs skillfully capture the free-spirited energy, contrast, and high-octane artistic exuberance documented by the film. The resulting promotional package -- from the film titles, to the poster and packaging, and even the website -- is bold, explosive, colorful, and inviting. Each promotional element designed by Bedrossian captures the extreme contrasts documented by the film itself -- from chilly temperatures, to bonfires -- from desert isolation, to crowds of thousands -- from the metaphoric spark of an artistic idea, to the real one that lights the Burning Man.

"Working with Ploom has been miraculous," comments the film's Producer (and Dezember Productions Principal) Aleece Germano. "Haig was able to take a very large ball of underdeveloped ideas and run with it -- and what he created from it was extraordinary. Our documentary was almost finished, and we needed a visual identity, new titles, a poster, and a web site -- all in about a month. Ploom came to the rescue."

For Ploom, the creative process was a natural extension of the film's exuberant and high-octane subject. "We assessed the essence of the film, and tried to imagine the experience of being at the Burning Man event itself," comments Bedrossian. "We worked to bring in often contrasting visuals -- a communal, global image that would draw people in, along with the images that make up the event's strange and unforgettable periphery. From there it was just a matter of executing the concept." For BLACK ROCK BURNING, Haig then took the key elements of the Burning Man Festival and incorporated its most striking visuals into his designs. From extremes of darkness and light, to the ideas of creativity, combustion, art (and artists) and color -- came a burning and ultimately unforgettable sphere of imagery that served as the perfect visual representation of the film's heart.

"We are thrilled with the work that Ploom has done for BLACK ROCK BURNING, and we look forward to a future project with Haig where we can bring him in early on," adds Germano, "making him a further part of our creative process on the next film."

As with so much of Ploom's design work, Bedrossian began his process by designing an identity that would cross all media seamlessly, from print, to the web, to motion and beyond. Like the event itself, the titles are a combination of extremes, with strong typefaces and block letters, which then seem to shimmer onto the screen. (Fittingly, the first part of the title to appear is a representation of the "burning man" in the upper-left portion of the frame.)

Ploom's creative tools on the project included such equipment as a Macintosh G5, as well as such programs as AfterEffects, Illustrator, Photoshop, and Macromedia Flash. For the video aspects of the work, Bedrossian used a Firewire-based DV editing system.

ABOUT PLOOM:
Ploom is a multi-disciplinary design consultancy that transforms ideas into effective visual strategies. The studio designs differentiated brand communications, and creates the brand proof and visual triggers that connect to an audience. Ploom's unique ability is to seamlessly cross different media, and to weave visual strategies into meaningful experiences.

ABOUT HAIG BEDROSSIAN:
The founder and creative spark behind Ploom, Haig Bedrossian is an acclaimed brand strategist and creative with over 9 years of professional design experience in Canada and the U.S., and who has used his work to create the faces of a rich variety of entertainment, consumer product, and institutional clients. Before founding Ploom, he worked as a Design Director for such companies as Hatmaker and Razorfish, Art Director for Bravo Canada, and lead designer with Interbrand. Over the years, he has worked seamlessly within branding and identity design, broadcast design, print design and interactive media, designing everything from broadcast identities to logos to websites. He has designed the visual identities for such immediately recognizable brands as Oxygen, Truth Consulting, Powderhouse and the popular European television channel 13th Street for Universal Television, among many others.

A gifted artist and creative on a variety of media fronts, Bedrossian has won a variety of awards for print design and screen design from The American Institute of Graphic Artists, Graphis and the Graphic Designers Association of Canada. His short film Organized Chance was screened at The Museum of Fine Arts Boston, Harvard University, and at Underground Film Revolution (Boston). He holds a B.A. in Visual Communication Design and Animation from Ontario College of Art & Design (OCAD), Toronto, and is also currently pursuing a part-time MBA in Design Management from the University of Westminster, in London, U.K.

Ploom offers design services for companies of all kinds, including Identity (Brand Strategy, Visual Identity, Graphic Standards, Launch Communications), Print (Stationery, Marketing Collateral, Advertising Design), and Motion (Channel Identity, Show Opens, Motion Graphics) -- and more. The company has created visual strategies for small and large brands, including such names as Truth, Powderhouse, Oxygen, 13th Street, and Fidelity Investments. Ploom's ongoing investigation into new forms of visual communication and creative expression promises results that are provocative and compelling. Yet, creating simple and straightforward solutions are part of its assignments. Ploom continually endeavors to break new ground in the field of design.

To speak with Haig Bedrossian directly about his work for BLACK ROCK BURNING, or about his successful Fall 2003 launch of Ploom, please e-mail Haig@Ploom.com or call (617) 669-5931.

Meanwhile, for further press releases, pictures, design samples, or PR materials on Ploom or Haig Bedrossian, please call publicist Angela Mitchell at (904) 982-8043 or e-mail Paramitch@aol.com.

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