London, England (PRWEB) April 25, 2004
The .TM suffix, the internet name space of choice for companies with Trademarks involved in e-commerce (http://www.Domain.TM) now allows its customers to promote their products and brands as Internet addresses written in their clients' specific languages or scripts.
"As Domain Names are used more and more in conjunction with trademarks, we want to help our clients to communicate more closely with their customers" comments Jean-Christophe Vignes, Registry Liaison Manager at the .TM Domain Registry "our flexible approach to Internationalized Domain Names allow them to do just that: register a domain name in any language their customers are used to, all within the .TM selective space, the valuable link to trademarks on the Web".
The Internet is global, yet most people are still forced to read and type a web address with characters they are not used to. That represents an unnecessary effort and a deterrent to the use and promotion of certain products for customers who simply need to understand what the address means in their own language.
"Our clients use their brands internationally and do not hesitate to translate them" says Jean-Paul BÃ©chu, General Manager of NameShield, a .TM accredited Registrars specialized in trademark protection "We think allowing .TM names to be registered in any language without restriction is a tremendous opportunity for them to reach new customers and make their products known locally at a global level".
For greater flexibility, any .TM domain name in a non standard script or language will be registered in a unified form. "We do not want to restrain our customers: all language and scripts are accepted" concludes Vignes "everyone is free to register as many .TM name as needed on a first come first served basis. Registrants can even create e-mail addresses in their clients' language and, they, in turn, can check out the company behind a web site simply by using our Whois service with their specific characters. Moreover, because the extension itself cannot be translated, the internationally famous 'TM' acronym is another advantage to boost customer traffic to a site and increase their confidence in e-Commerce".
.TM names are already used by more than a third of the worldÂs 100 most well known brands. The .TM name space is significantly more valuable than the more COMmon ones thanks to 10-years Registration policy co-developed with the World Intellectual Property Organisation (UN treaty based organisation for the promotion and protection of Intellectual Property) to fight cyber squatting. Fortune 500 companies such as Rolex, Chanel, Google and Microsoft use .TM domain Names in association with their registered Trademarks to build consumer confidence and further brand recognition. http://www.Domain.TM
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